Ronn Torossian
NOVEMBER 16, 2022
Social media platforms have greatly changed the way that companies and their audiences interact with each other lately. On one hand, these platforms have allowed companies to clearly demonstrate their excellent customer service through direct dialogue. However, on the other hand, the same platforms can create a PR crisis in a matter of a few minutes if […].
Communications Conversations
NOVEMBER 16, 2022
You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. However, the list seems flawed on many levels. First how can “social media” AND “social media marketing” be skills?
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Agility PR Solutions
NOVEMBER 16, 2022
Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The staff resignations, advertiser departures, account suspensions and trending racist and discriminatory language are pushing internal discussions about social change organizations’ futures on the platform.
5W PR
NOVEMBER 16, 2022
Due to the visual nature of the platform, Instagram has been able to attract users from a number of different countries all over the world. Many people on the platform enjoy interacting with companies, which means Instagram is a great place where companies can promote themselves, and generate more leads with the right strategies. One of the most effective tools that Instagram has introduced in terms of marketing efforts is Instagram Stories, which can allow companies to better define the custome
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
NOVEMBER 16, 2022
Did you know proactive marketing planners are three times more likely to report success than other marketers? That’s according to a report by CoSchedule. But what exactly does a proactive planner do? Proactive marketing planners create their marketing plan in advance before executing it. They don’t simply “figure things out as they go.” Instead, they create […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
NOVEMBER 16, 2022
Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader. If that is true (especially since more than 90 percent of adult Americans 25 years or […]. The post You still have to write for humans (and not just eighth graders) appeared first on Agility PR Solutions.
HMA Public Relations
NOVEMBER 16, 2022
Chatbots can help your business reduce customer wait times, find consumer solutions and generate sales. Read more on the power of chatbot marketing and why automation may or may not be the answer for your business in this post from Justin Liggin.
Agility PR Solutions
NOVEMBER 16, 2022
A new research report from edge experience company SimplicityDX uncovers significant discoveries in how Gen Z shops and their use of social media this holiday season. Eighty percent plan to use social media to find gifts this year, with 41 percent planning to use it for most or all of their holiday shopping, according to […]. The post 80 percent of Gen Z shoppers plan to use social media this holiday season—how’s your social branding?
Prohibition
NOVEMBER 16, 2022
Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one. If you’re still new to the world of digital PR, that might all seem a bit overwhelming!
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Konnect Agency
NOVEMBER 16, 2022
With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this? Video. Here are some best practices to leverage the power of video to help catch a reporter’s eye and land that coveted story.
Practical Law Construction
NOVEMBER 16, 2022
The Building Safety Act 2022 (BSA 2022) creates a whole new world of building safety regulation and litigation. A key legislative objective was to regulate and direct responsibility for the cost of works to remedy building safety issues, so that the risk of such costs could no longer be the subject of agreement between landlord and tenant, but would (in defined circumstances) be apportioned in advance, by law, to the landlord.
Katie Paine's Measurement Blog
NOVEMBER 16, 2022
Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. Attribution is the most frequent subject of questions I get from conference attendees, academics, and PR people. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement.
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