Wed.Nov 16, 2022

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Responding to Public Criticism

Ronn Torossian

Social media platforms have greatly changed the way that companies and their audiences interact with each other lately. On one hand, these platforms have allowed companies to clearly demonstrate their excellent customer service through direct dialogue. However, on the other hand, the same platforms can create a PR crisis in a matter of a few minutes if […].

Publicity 195
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Should you leave Twitter? 5 questions social change organizations should consider

Agility PR Solutions

Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The staff resignations, advertiser departures, account suspensions and trending racist and discriminatory language are pushing internal discussions about social change organizations’ futures on the platform.

Twitter 174

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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. However, the list seems flawed on many levels. First how can “social media” AND “social media marketing” be skills?

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Marketing project management in focus: Key responsibilities and required skills

Agility PR Solutions

Did you know proactive marketing planners are three times more likely to report success than other marketers? That’s according to a report by CoSchedule. But what exactly does a proactive planner do? Proactive marketing planners create their marketing plan in advance before executing it. They don’t simply “figure things out as they go.” Instead, they create […].

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Instagram Stories and Lead Generation for B2B Companies


Due to the visual nature of the platform, Instagram has been able to attract users from a number of different countries all over the world. Many people on the platform enjoy interacting with companies, which means Instagram is a great place where companies can promote themselves, and generate more leads with the right strategies. One of the most effective tools that Instagram has introduced in terms of marketing efforts is Instagram Stories, which can allow companies to better define the custome

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Are Chatbots Right for Your Business?

HMA Public Relations

Chatbots can help your business reduce customer wait times, find consumer solutions and generate sales. Read more on the power of chatbot marketing and why automation may or may not be the answer for your business in this post from Justin Liggin.

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80 percent of Gen Z shoppers plan to use social media this holiday season—how’s your social branding?

Agility PR Solutions

A new research report from edge experience company SimplicityDX uncovers significant discoveries in how Gen Z shops and their use of social media this holiday season. Eighty percent plan to use social media to find gifts this year, with 41 percent planning to use it for most or all of their holiday shopping, according to […]. The post 80 percent of Gen Z shoppers plan to use social media this holiday season—how’s your social branding?

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What Is Digital PR and How Does It Benefit My Brand?


Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one. If you’re still new to the world of digital PR, that might all seem a bit overwhelming!

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What Is a Landing Page?

PR 20/20

W ould you believe us if we told you that nearly one in ten people who make it to a landing page become potential customers or leads? Well, you should! If you are looking for an effective lead conversion tool, landing pages will be your best friend. This post explores what a landing page is, what it’s used for, and the most significant benefits of implementing landing pages across your site.

eBook 67
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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A PR Agency and The Power of Video: When Actions Speak Louder Than Words

Konnect Agency

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this? Video. Here are some best practices to leverage the power of video to help catch a reporter’s eye and land that coveted story.

Agency 52
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Building Safety Act 2022: changing the rules on the landlord and tenant relationship

Practical Law Construction

The Building Safety Act 2022 (BSA 2022) creates a whole new world of building safety regulation and litigation. A key legislative objective was to regulate and direct responsibility for the cost of works to remedy building safety issues, so that the risk of such costs could no longer be the subject of agreement between landlord and tenant, but would (in defined circumstances) be apportioned in advance, by law, to the landlord.

Groups 52