Mon.Nov 28, 2022

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Ways to boost brand awareness

Ronn Torossian

When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal.

Brand 195
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From In-House To PR Agency: How To Manage The Shift

ImPRessions - Crenshaw Communications

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything.

Agency 170
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Comms pros’ predictions for 2023: Purpose, people and the future of PR

PR Daily

We asked PR pros what they see for the year ahead. This is what they said. It’s cliché but true to say at this point: The last three years have led to seismic shifts in the way all communications functions are viewed, especially internal comms.

Nonprofit 146
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5 common mistakes that new PR agencies make—and how to avoid them

Agility PR Solutions

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management.

Agency 132
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Fallout from Balenciaga child photo shoot, how Realtors are using TikTok and more

PR Daily

Plus: When consumers say holiday ads and imagery should start. High fashion brand Balenciaga is facing intense backlash after a series of ads depicted children posing with teddy bears dressed in bondage gear. Another, separate campaign featured “A printout of the 2008 United States v.

More Trending

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What the Allegiant Stadium naming deal teaches us about stakeholder management

PR Daily

Allegiant CMO shares collaboration tips. The stadium naming rights deal between Allegiant and the Las Vegas Raiders was the largest ever in the NFL as of 2019, according to Forbes.

Travel 121
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Hey brands, consumers are ready to meet you in the metaverse—what marketers need to know

Agility PR Solutions

If your brand has been hesitant to dip its toes into the metaverse, the time is here to prepare to take the virtual plunge, according to new survey data from digital CX firm TELUS International and research partner Pollfish, which reveals nearly three-quarters (72 percent) of respondents saying they believe that brand interactions in the […].

Meeting 85
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How CEOs feel about a four-day workweek, according to new poll

PR Daily

Findings of the 2022 HarrisX/Ragan CEO-Communicators Perceptions Survey reveal that CEOs support a four-day workweek more than comms leaders.

Survey 115
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ICCO World PR Report – PR leaders optimistic, despite global challenges

Stuart Bruce

The ICCO World PR Report 2022-23 reveals that PR leaders are optimistic about the future, despite global challenges of recession, the invasion of Ukraine, climate … public relations Research

Report 85
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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What Is The PESO Model For Public Relations?

The Hoyt Organization

Public relations is a key tool that can help your business manage its reputation and accomplish goals. It can help with establishing trust, building relationships, and creating a favorable public image. Due to its ever-evolving nature, there are many models of PR.

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‘Start with the Future and Work Back:’ Unlocking Brand Value Through Corporate Heritage

Culpwrit

The following article was written by DePaul University public relations grad student Michael Bellino as a final class assignment in researching and writing about an agency studied during the fall term of my agency-client relationship course.

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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

From the November 28, 2022 issue of Financial Brand. Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with.

Twitter 78
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App marketers report rising optimism amid macroeconomic and privacy challenges

Agility PR Solutions

A new survey of global app marketing professionals from mobile growth acceleration platform Liftoff offers a detailed look at what it’s like to run mobile marketing campaigns for an app right now—and what marketers see as the key trends ahead in 2023.

Privacy 78
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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#MediaMonday – Drew Pittock

HMA Public Relations

Our latest #MediaMonday features comes to us from Drew Pittock, reporter for What Now Phoenix, What Now Tampa, and What Now Philadelphia. Meet Drew and find out more on his outlet in this post. Media Monday

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Making a positive first impression with your company’s website

Axia PR

A great first impression extends to the internet as well. Making a strong first impression when people see you or your company for the first time is extremely important. It sets how people perceive you, so it’s critical that you make sure a first impression is the best it can be.

Company 62
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6 Key Initiatives That Will Make Your Content Strategy Shine

Contently

It can be tempting to jump right into creating content without a concrete campaign plan or long-term content strategy in place.

Strategy 105
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12 Questions You Should Ask Google Analytics Every Month

PR 20/20

G oogle Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Why You Need PR for Crypto Projects and How to Get Started

Victorius PR

Crypto has already established itself as the currency of the future. And so, if you’re looking to take your crypto project to the next level, public relations is encouraged. Think about the landscape of the crypto world. Don’t you want to be targeting as many investors and enthusiasts as possible?

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Maxim Behar among the TOP PR Influencers on Twitter for 2022

Maxim Behar

Maxim Behar, the CEO of M3 Communications Group, was announced among Top 50 most influential PR experts in the world on Twitter for 2022 by the world-renowned media Company Commetric. Behar is the only non-UK or USA communications expert to be included in the chart.

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Flying into PR

The Hoffman Agency

By Mariah Botkin, Intern. It started like this: I was scrolling through LinkedIn after midnight. Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. in the U.S., the perfect time to look for new job listings.

Agency 36