Mon.Nov 28, 2022

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Ways to boost brand awareness

Ronn Torossian

When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal. The term simply refers to how easily customers can recognize the products and services of a […]. The post Ways to boost brand awareness appeared first on.

Brand 195
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From In-House To PR Agency: How To Manage The Shift

ImPRessions - Crenshaw Communications

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. Why? Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything. My first PR internship was for a small PR agency in my hometown in South Carolina.

Agency 177

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5 common mistakes that new PR agencies make—and how to avoid them

Agility PR Solutions

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and will be responsible for telling consumers what […]. The post 5 common mistakes that new PR agencies make—and how to avoid them appeared first on Agility PR Solutions.

Agency 158
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ICCO World PR Report – PR leaders optimistic, despite global challenges

Stuart Bruce

The ICCO World PR Report 2022-23 reveals that PR leaders are optimistic about the future, despite global challenges of recession, the invasion of Ukraine, climate …

Report 88
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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How to turn a PR crisis into an opportunity for your brand

Agility PR Solutions

As a business, not many things hit harder than a PR crisis. A PR crisis can quickly become a full-blown nightmare, whether originating through a social media blunder, an embarrassing product recall, or something more serious. With various stakeholders to appease and a reputation to protect, it’s easy to get overwhelmed during a PR crisis. […].

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Hey brands, consumers are ready to meet you in the metaverse—what marketers need to know

Agility PR Solutions

If your brand has been hesitant to dip its toes into the metaverse, the time is here to prepare to take the virtual plunge, according to new survey data from digital CX firm TELUS International and research partner Pollfish, which reveals nearly three-quarters (72 percent) of respondents saying they believe that brand interactions in the […]. The post Hey brands, consumers are ready to meet you in the metaverse—what marketers need to know appeared first on Agility PR Solutions.

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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

From the November 28, 2022 issue of Financial Brand. Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from.

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App marketers report rising optimism amid macroeconomic and privacy challenges

Agility PR Solutions

A new survey of global app marketing professionals from mobile growth acceleration platform Liftoff offers a detailed look at what it’s like to run mobile marketing campaigns for an app right now—and what marketers see as the key trends ahead in 2023. Liftoff’s 2022 App Marketer Survey brings together responses from over 500 mobile app marketers from […].

Privacy 78
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#MediaMonday – Drew Pittock

HMA Public Relations

Our latest #MediaMonday features comes to us from Drew Pittock, reporter for What Now Phoenix, What Now Tampa, and What Now Philadelphia. Meet Drew and find out more on his outlet in this post.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Maxim Behar among the TOP PR Influencers on Twitter for 2022

Maxim Behar

Maxim Behar, the CEO of M3 Communications Group, was announced among Top 50 most influential PR experts in the world on Twitter for 2022 by the world-renowned media Company Commetric. Behar is the only non-UK or USA communications expert to be included in the chart. Among the nominees are also world-famous PR experts – Richard Bagnall, Francis Ingham, Johna Burke, Ella Minty, Stephen Waddington and many more.

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What Is The PESO Model For Public Relations?

The Hoyt Organization

Public relations is a key tool that can help your business manage its reputation and accomplish goals. It can help with establishing trust, building relationships, and creating a favorable public image. Due to its ever-evolving nature, there are many models of PR. Your business might find it difficult to know which one to adopt. While […]. The post What Is The PESO Model For Public Relations?

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Making a positive first impression with your company’s website

Axia PR

A great first impression extends to the internet as well. Making a strong first impression when people see you or your company for the first time is extremely important. It sets how people perceive you, so it’s critical that you make sure a first impression is the best it can be.

Company 62
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12 Questions You Should Ask Google Analytics Every Month

PR 20/20

G oogle Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. But when you’ve got access to vast amounts of data, where do you start and how do you avoid falling into endless, fruitless rabbit holes?

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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Why You Need PR for Crypto Projects and How to Get Started

Victorious PR

Crypto has already established itself as the currency of the future. And so, if you’re looking to take your crypto project to the next level, public relations is encouraged. Think about the landscape of the crypto world. Don’t you want to be targeting as many investors and enthusiasts as possible? You can do it with the power of PR, which allows one to showcase projects to a prospective audience.

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Flying into PR

The Hoffman Agency

By Mariah Botkin, Intern. It started like this: I was scrolling through LinkedIn after midnight. Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. in the U.S., the perfect time to look for new job listings. After a few minutes of scrolling, I came across a post from The Hoffman Agency saying it’s looking for interns.

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6 Key Initiatives That Will Make Your Content Strategy Shine

Contently - Strategy

It can be tempting to jump right into creating content without a concrete campaign plan or long-term content strategy in place. But spending the time (and resources) to set goals and decide what you want to publish can help you better meet your customers’ needs and reach your business goals or KPIs. A content strategy typically spans the entire content marketing funnel, from awareness to decision and possibly through customer success.

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