Ronn Torossian

DECEMBER 2, 2021

Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand. Designs give products meaning and purpose. Design becomes an integral part of the narrative of a brand. For a […].

Brand 195

Brand Branding Consumer Strategy 195

Steve Barrett on PR

DECEMBER 2, 2021

As the industrial behemoth prepares to split into three separate entities, it’s worth reflecting on the enormous amount of respected communications leaders who plied their trade at GE.

Training 179

Training Industry Communications Blogging 179

Agility PR Solutions

DECEMBER 2, 2021

People-based adaptive marketing takes a personal approach to marketing, allowing businesses to customize messaging and deliver campaigns at optimal times. People-based adaptive marketers sponsor hackathons these days. Hackathons are events that bring together internal teams—sometimes with start-ups or outside talent to collaborate—and create new applications that are either consumer-facing or internally focused ways of automating intelligence […].

Examples 156

Examples Marketing Internal International 156

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Dealing with the consequences of cybercrime can cost a company up to USD 13 million (we’ll let that sink in). Aside from being costly, it also disrupts business and erodes trust – you would think twice before giving any personal data to an organization that has gone through public data breaches, right?

Software 135

Software Enterprise Data Internal 135

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

DECEMBER 2, 2021

Do you know why product reviews, testimonials, and recommendations are so powerful? The answer is quite simple. Because they are third-party endorsements. The product owner does not control the feedback—therefore, preserving the integrity of these statements. The customers say what they feel, like, or hate about the product or service. And that is important because […].

Strategy 156

Strategy Publicity 156

Communications Conversations

DECEMBER 2, 2021

As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Because I think we’re on the precipice of a big shift.

Strategy 106

Strategy B2C B2B Resources 106

Reputation Us

DECEMBER 2, 2021

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. Many a spotlight shines on low pay rates and overpriced products, while objectification, embezzlements and internal espionage amped up the shock value. Obliviousness is not without its costs. In many cases a board’s lack of diligence contributed in part to its company’s loss of reputation.

Reputation 88

Reputation Crisis Government Corporate 88

Agility PR Solutions

DECEMBER 2, 2021

“I started my career in the boiler room of a small financial services practice making over a hundred cold calls most days,” says Brian Hart, the founder of Flackable, an award-winning PR agency in Philadelphia. For a recent college grad who had just interned at a large PR agency and wanted to get into the industry right away, taking a sales job out of desperation was like being […].

Financial 86

Financial Internal International Agency 86

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Dealing with the consequences of cybercrime can cost a company up to USD 13 million (we’ll let that sink in). Aside from being costly, it also disrupts business and erodes trust – you would think twice before giving any personal data to an organization that has gone through public data breaches, right?

Software 78

Software Enterprise Data Internal 78

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Communications

Agility PR Solutions

DECEMBER 2, 2021

Gen Z has historically been the most vocal about the health of the planet. Fully three-quarters of Gen Z consumers say that sustainability is more important to them than a brand name when making purchase decisions—and as sustainability and climate change dominate the headlines globally, new consumer research from experience management firm First Insight and […].

Consumer 78

Consumer Brand Branding Trends 78

Stephen Waddington

DECEMBER 2, 2021

At Wadds Inc. we've started to explore the medium to long term impact of COVID-19 on the workforce in the public relations market using LinkedIn data. PR practitioners working outside London 87,000 practitioners self-identify as working in public relations in the UK. 37,000 practitioners work in the capital, followed by Manchester (2,500), Leeds (1,000), Edinburgh (1,000), Birmingham (1,000) and Bristol (900).

LinkedIn 78

LinkedIn Data Marketing Study 78

HMA Public Relations

DECEMBER 2, 2021

Over the years, Arizona has had multiple mentions in songs that make us smile. Check out the most memorable examples with Scott Hanson.

Examples 81

Examples 81

Bianchi Biz Blog

DECEMBER 2, 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as the

Automotive 68

Automotive Technology Engineering Trade Shows 68

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Muck Rack

DECEMBER 2, 2021

Webinar recap: What’s next for corporate communications?

Corporate 107

Corporate Communications 107

NewsWhip

DECEMBER 2, 2021

We’ve officially reached the last month of 2021, and as we approach the countdown to the end of the year, it’s that time again when brands are beginning to compete for the honor of who has the best Christmas ads. . In the UK at least, this has become a sort of mini Super Bowl ads competition, where the biggest brands and agencies join forces to make us laugh, cry, and everything in between with the most cinematic entries they can muster. .

Brand 17

Brand Branding Instagram Advertising 17