Thu.Dec 02, 2021

Using Design to Differentiate a Brand

Ronn Torossian

Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand. Designs give products meaning and purpose.

Brand 195

4 skills every PR pro should master for continued career growth

PR Daily

Here are four ways to add value to your performance as a professional communicator. The public relations industry is always evolving.

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People-based adaptive marketing—4 examples of success

Agility PR Solutions

People-based adaptive marketing takes a personal approach to marketing, allowing businesses to customize messaging and deliver campaigns at optimal times. People-based adaptive marketers sponsor hackathons these days.

How brand managers can reach holiday audiences with cooking recipes

PR Daily

Your organization likely has some great stories to tell—and recipes to share—that will have readers coming back for seconds. Brands might not be people—but every brand is powered by people. And people love the holidays.

Brand 151

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

PR strategies for non-profits: 3 tactical secrets revealed 

Agility PR Solutions

Do you know why product reviews, testimonials, and recommendations are so powerful? The answer is quite simple. Because they are third-party endorsements. The product owner does not control the feedback—therefore, preserving the integrity of these statements.

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PR Imperative: Manage Good Relationships and Don’t Burn Bridges 

Culpwrit

By Keala Bilbao Public Relations thrives on building and maintaining relationships with different publics. Melody Cowan knows this firsthand thanks to her wide-ranging career.

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Survey reveals that majority of employers will require vaccination

PR Daily

Research from Willis Towers shows that inoculation incentives are fading, and that leaders are split on whether mandates will harm or help retention. Despite the ongoing legal limbo and heated debate about vaccine mandates, new data shows that a majority of U.S.

Survey 131

The Board of Directors’ Role In ESG, Reputation Management and Crisis Mitigation

Reputation Us

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. Many a spotlight shines on low pay rates and overpriced products, while objectification, embezzlements and internal espionage amped up the shock value.

Take our annual state of comms survey to benchmark your efforts in 2022

PR Daily

Ever wonder how others’ communications teams are structured? How organizations are supporting well-being? The most effective efforts around culture, DE&I and culture? Take part in this survey to get the answers, and earn a chance to win one of three $100 Visa gift cards.

Survey 122

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR Profiles: A Conversation with Brian Hart, Founder and President of Flackable 

Agility PR Solutions

“I started my career in the boiler room of a small financial services practice making over a hundred cold calls most days,” says Brian Hart, the founder of Flackable, an award-winning PR agency in Philadelphia.

The most valued skill for comms leaders, Capitol One’s message on overdraft fees centers inclusion, and CNN suspends Chris Cuomo

PR Daily

Also: Planters launches holiday ‘nutstalgia’ campaign, Biden administration holds listening sessions about data privacy, and more. Hello, communicators: Planters is launching a “nutstalgia” holiday campaign featuring its iconic mascot, Mr. Peanut, engaging in festive “shellebration.”

Time to rethink social strategy for 2022: Leads, Sales Can’t be our Only Goal

Communications Conversations

As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Because I think we’re on the precipice of a big shift.

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How Gen Z is influencing all generations to make sustainability-first purchase decisions

Agility PR Solutions

Gen Z has historically been the most vocal about the health of the planet.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Using LinkedIn data to explore the PR job market

Stephen Waddington

At Wadds Inc. we've started to explore the medium to long term impact of COVID-19 on the workforce in the public relations market using LinkedIn data. PR practitioners working outside London 87,000 practitioners self-identify as working in public relations in the UK.

Who Sings Arizona’s Praises?

HMA Public Relations

Over the years, Arizona has had multiple mentions in songs that make us smile. Check out the most memorable examples with Scott Hanson. Odds and Ends Arizona music

Webinar recap: What’s next for corporate communications? A panel of experts weigh in

Muck Rack

Webinar recap: What’s next for corporate communications? A panel of experts weigh in

7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Information Security is no longer a choice, but a must

Presspage

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Dealing with the consequences of cybercrime can cost a company up to USD 13 million (we’ll let that sink in).

Battle of the Christmas ads: John Lewis, Aldi, and Norway’s postal service

NewsWhip

We’ve officially reached the last month of 2021, and as we approach the countdown to the end of the year, it’s that time again when brands are beginning to compete for the honor of who has the best Christmas ads. .