Cision

MAY 31, 2017

If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s. In other words, most people reading this have already been distracted. And we likely have smartphones to thank for that. After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume da

Consumer 243

Consumer Brand Branding How To 243

Onclusive

MAY 31, 2017

“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. “That means I can get data around how dirty my apartment is and areas with the most foot traffic!” “I’m not surprised this excites you so much,” said my […].

Data 225

Data Report Industry Trends 225

Barokas

MAY 31, 2017

In a recent blog post, we declared we give a s**t with the launch of our Corporate Social Responsibility program. This program highlights our commitment to providing work pro-bono to non-profits. But before you start racking up pro-bono clients, it’s important to recognize whether or not your company is ready to take on this type of account. Before you dive in, ask yourself these questions: Does the organization’s goals and values align with those set forward by my company?

Corporate 60

Corporate System Education Blogging 60

Onclusive

MAY 31, 2017

“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. “That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. “I’m not surprised this excites you so much,” said my colleague Rachel. “You love data!”. She was right. When did this happen?

Data 150

Data Resources Engineering Film 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR in High Definition

MAY 31, 2017

Are you artistically inept? Can you barely draw a stick person? Well look no further, we have found the perfect platform for you – Autodraw. Google’s Autodraw allows even the most artistically challenged to turn their drawings into beautiful pieces of art. The drawing tool allows you to scribble some shapes on a blank canvas and, through machine learning, it will guess what you’re trying to draw by replacing your original drawing with a significantly better one.

How To 59

How To Tools Communications Google 59

Steve Barrett on PR

MAY 31, 2017

After years of frustration, PR is set for a new beginning at Cannes.

Industry 83

Industry 83

BradleyPR

MAY 31, 2017

Video is the new communication channel. On social platforms, it boasts twelve hundred percent more shares than text and image-based content combined, and it’s changing the way the internet works. Syndcast predicts that seventy-four percent of all internet traffic in 2017 will be video. Chances are, if you are working in PR, Advertising, News Media, [.].

Video 48

Video How To Advertising Advertising 48

PR in High Definition

MAY 31, 2017

The CEO said “Send out the sales team that have already smashed their targets. Tell them, don’t come back until our awareness has skyrocketed and every C-suite exec knows who we are.”. Did you do a double take? Good. In the last few years, we’ve seen PR teams manoeuvre themselves closer to ‘core’ marketing skills. Copywriting, brand understanding and social media skills, as well as facilitation and project management, all make for vastly versatile comms professionals whose disciplines can be use

Measurement 48

Measurement Financial Advertising Advertising 48

Greenbanana PR

MAY 31, 2017

Why does anyone blog? Is it to be the best? Or to be the best that they can be? Or simply to be themselves – which I think is the best reason of all to blog. Over the past few weeks, I’ve had the pleasure to peruse four of the #bestPRblogs at the request of … Continue reading Best.

Blogging 28

Blogging Publicity 28

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR in High Definition

MAY 31, 2017

Trust plays a big role in modern commerce and communications. It can be a fickle commodity, rising and falling based on your reputation. Amazon for example, is a brand that we would typically trust. You can buy pretty much anything you want and know that delivery will be quick, especially if you’re a Prime member. It’s a solid brand built on efficiency and doing things right ( most of the time ).

Brand 48

Brand Branding Communications Pharmaceuticals 48

David PR Group

MAY 31, 2017

When President Donald Trump tweets gibberish (“covfefe” anyone?) and comedienne Kathy Griffin loses her job over a photo depicting the same president beheaded, it makes me wonder if either has even heard of social media policies. Before jumping to the corporate world, here are a few personal tips when it comes to communicating in modern times. Don’t drink and dial (or tweet or text or snap.

Policies 71

Policies Social Media Media Privacy 71

PR in High Definition

MAY 31, 2017

AnswerThePublic isn’t a new tool, but it’s a goodie if you’ve not come across it before. The site collates the auto suggested results provided by Google and Bing, for a word or phrase. It’ll search keywords whether you want to look for the name of a product or service, the name of your brand, or your competitors. The clever people at AnswerThePublic also created a way to visualise the data, grouping questions by who, what, where, when, why and how.

Tools 48

Tools Privacy Survey Google 48

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. It was hit with a barrage of social scorn for its glitzy, but tone-deaf, ad featuring Kendall Jenner at a generic social protest.

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Crisis Airlines Brand Branding 180

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer