Ronn Torossian

SEPTEMBER 2, 2020

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? Humor is one way. Not only are consumers wired to read and listen to stories, but they’re also highly receptive to humor because it grabs attention and makes the brand more human. Consumers have a lot more […]. The post Storytelling That Stands Out appeared first on.

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Storytelling Consumer Brand Branding 367

Cision

SEPTEMBER 2, 2020

Join us each week as we update our media analysis of The State of the 2020 Election.

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Report Analysis Media Blogging 369

Onclusive

SEPTEMBER 2, 2020

Growth PR starts with crafting a narrative using data. It’s a way to discover what your audience cares about and what drives behavior that delivers tangible results for your company. Essentially, growth PR helps your story get told on the right channels. Owned media is a critical component to every growth PR strategy. Learn how you can level up your growth PR strategies using your owned media in this whitepaper.

Strategy 195

Strategy Media Measurement Data 195

Agility PR Solutions

SEPTEMBER 2, 2020

If there’s anything the COVID crisis has taught communicators, it’s that the days of bland, generic messaging are officially done—personalization is now essential for brand marketers and PR across the customer journey, influencing brand awareness, brand loyalty, and lead generation. “The current outlook for digital marketing now looks very different from what we all expected […].

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Marketing Crisis Brand Branding 141

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Awario

SEPTEMBER 2, 2020

In this article, we gathered online reputation management tools that will help you take care of your brand and save it from possible troubles.

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Reputation Tools Brand Branding 127

Axia PR

SEPTEMBER 2, 2020

How does your company use and benefit from earned media. Earned media is organic news coverage your company receives. It’s not paid for like advertising. People often confuse earned media with paid media even though they have two very different meanings. The main difference is price. Earned media is not bought; it’s the outcome of having a product or service that other people want to talk about.

Media 101

Media Advertising Advertising Social Media 101

Agility PR Solutions

SEPTEMBER 2, 2020

Despite the best efforts of PR practitioners to help clients during a crisis with a by-the-book, supposedly proven crisis plan, history shows four realities: Clients want negative news stories stopped, but crisis PR pros have no control of the press and negative stories will continue until the media decides there is no longer relevant news […].

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Crisis Media Analysis Publicity 131

Muck Rack

SEPTEMBER 2, 2020

6 questions with Scott Nover from Adweek

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Agility PR Solutions

SEPTEMBER 2, 2020

If you run a tech company, then odds are you’ve considered whether you need to invest in professional PR. How is your marketing strategy? Could your company be more popular? The truth is that a lot of companies, especially tech giants, need a good PR team. You may have a great product and a great […]. The post 5 PR strategies every tech company needs to know appeared first on Agility PR Solutions.

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Company Strategy Marketing Publicity 120

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

SEPTEMBER 2, 2020

Chanel Stitt joins Detroit Free Press, Rafel Num joins NPR, and more.

Journalism 120

Journalism Media Blogging 120

Agility PR Solutions

SEPTEMBER 2, 2020

As coronavirus concerns accelerate consumers’ demand for digital, new research from marketing analytics firm Periscope by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal. The newly released report, Retail Reimagined: The New Era for Customer Experience, closely examines where the biggest changes in consumer behavior are happening.

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Retail Consumer Analytics Report 86

HMA Public Relations

SEPTEMBER 2, 2020

Marissa decided that California would be her "home" for the week while working from home and has come across a few interesting things while touring the city. Click to read more. The post Working from Home in California appeared first on HMA Public Relations.

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Publicity 56

Konnect Agency

SEPTEMBER 2, 2020

As we continue to navigate this new normal, from outdoor dining, to distance learning to mastering Zoom calls – one thing is clear, COVID-19 has changed many of our day to day routines. It also has changed how people buy and behave, as well as how they listen. Consumers have become accustomed to insincere messaging and certain buzzwords, as brands continue to tailor their messaging due to what is going on in the world around us.

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Strategy Brand Branding How To 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Waxing UnLyrical

SEPTEMBER 2, 2020

It’s been quiet around these parts lately, hasn’t it? What can I say, there just seems to be so much going on. All. The. Time. (And that’s where I’ll leave that.). But before I go any further, I hope you and yours are staying as safe and well as possible. Now: do you remember my three words for 2020 ? If you don’t, they were: shed, ground, and own.

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Course Training Analytics LinkedIn 52

The Hoffman Agency

SEPTEMBER 2, 2020

By Chris Owen, Director, Hoffman Europe. We’re on the lookout for a recent graduate to join the team here at Hoffman, which means navigating through cover letters and CVs, both of which constantly veer between the brilliant and the downright stale. The former invite interviews, the latter the bin, yet both are born with the same ultimate ambition, namely, getting a job.

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Handbook B2B Agency Energy 36

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has f

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