Sword and the Script

OCTOBER 11, 2022

A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche. If you ask communicators and PR professionals why clients hire outside help, the majority will find consensus around one answer: execution, or in other words, an extra pair of hands. That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ).

Agency 139

Agency B2C B2B Survey 139

Remote PR Jobs

OCTOBER 11, 2022

The age of the internet has permanently changed the landscape of public relations. Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Agility PR Solutions

OCTOBER 11, 2022

The travel industry is still alive and kicking, it’s just adjusted to accommodate the digital age. If you work in travel and tourism, you know how tough it can be to find and convert customers. You need the right marketing strategies to reach your audience and inspire them to take a trip. This post will […]. The post 4 marketing strategies for the travel industry appeared first on Agility PR Solutions.

Travel 120

Travel Industry Strategy Tourism 120

Stern + Associates

OCTOBER 11, 2022

The pandemic disrupted daily routines, stunned business operations and challenged our traditional approach to how we connect and collaborate with one another. As many companies transitioned to virtual work, event and conference organizers were forced to do the same. After initial cancellations, postponements and many trials, conference planners adapted to the digital landscape.

Conference 98

Conference Travel Strategy Groups 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 11, 2022

The way you advertise or manage the SEO of your website is evolving. The tools used by product managers, marketers, and SMBS are constantly getting better. The new wave of MarTech is rapidly growing and could cause some of us to be completely out of the market. But in the meantime, we should by no […]. The post 4 ways to use machine learning SEO algorithms for PR in 2022 appeared first on Agility PR Solutions.

SEO 94

SEO Advertising Advertising Tools 94

Agility PR Solutions

OCTOBER 11, 2022

Since the onset of the pandemic, and in the wake of the 2020 social justice movement sparked in part by George Floyd’s murder, companies have made many promises to support change. The increase in extreme weather events, caused by climate change, has also sparked more corporate environmental commitments. And now, new research from comms giant Porter Novelli […].

Report 78

Report Corporate Company Trends 78

HMA Public Relations

OCTOBER 11, 2022

With the 2022 PRGN Asia Summit beginning this week in Singapore, we are sharing a blog post from Boh-Tiong Yap, chairman of PRGN member agency and host for the summit, Mileage Communications. Read more as he discusses the importance of integrity.

Agency 89

Agency Blogging Communications Publicity 89

Axia PR

OCTOBER 11, 2022

Showcase your company’s personality by pitching feature stories for earned media coverage. With much of the news consisting of timely, serious stories known as “hard news,” people can find relief in “soft news,” which covers topics like lifestyle, arts and culture, and human interest stories. While emotion-based human interest stories (also called features) may seem weak compared to fact-heavy hard news stories, they serve an important purpose in journalism and have great news value.

Journalism 62

Journalism Pitching Media Company 62

Bianchi Biz Blog

OCTOBER 11, 2022

Kristen Strakalaitis is the morning host of First Shift at Automotive News. Can you tell us what types of stories, trends or issues are on your radar now? I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles.

Automotive 63

Automotive Meeting Media Journalism 63

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

OCTOBER 11, 2022

A guide to determining whether your company should use the newly popular photo-sharing social media app. While the classic social media platforms are still prominent in today’s world, there are many up-and-coming social media platforms taking the world by storm. Recently, BeReal has skyrocketed in popularity, primarily among teenagers and young adults.

Company 62

Company Social Media Media 62

The Hoffman Agency

OCTOBER 11, 2022

By Shipra Shukla, Intern. There is a line in the movie The Last Word — “You don’t make mistakes. Mistakes make you.” I was awestruck by Shirley MacLaine’s character in the movie. Not at all worried about what others think, overly ambitious, a risk taker and bold enough to redefine her comfort zone at the age of 82! This movie made me think about how we cannot see the best in ourselves and how we choose not to challenge our potential to be better!

Internal 36

Internal International Agency Pitching 36