Tue.Feb 08, 2022

article thumbnail

How To Handle — and Avoid — Late Payments as a Solo PR Pro

Solo PR Pro

Dealing with a client who has missed a payment is no one’s favorite thing. As a solo PR pro, you would probably rather be writing a pitch or putting together a story — or doing literally anything other than following up on unpaid invoices. But missed payments happen. And although handling them can be stressful — especially if you feel like your working relationship is on the line or if the client won’t return your calls — it’s crucial to your business that you do what you can to get paid.

How To 80
article thumbnail

Journalism is Changing—Here’s What You Can Do About It | Business Wire Blog

Business Wire

Mainstream journalism is in free-fall—or so the headlines warn us. Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation. Just last month, reports on Edelman’s 2022 Trust Barometer noted that 67% of people worldwide believe journalists are deliberately misleading their readers, while Politico put a finer point on the nihilism that surrounds the indu

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to leverage influencers for your SEO campaign strategy

Agility PR Solutions

If it wasn’t already apparent that the battles in digital marketing are won and lost based on the thoroughness and the scale of company strategy, then you weren’t paying close enough attention. The reality is, as marketing has become more and more of an internet-first, and even internet-only, discipline for businesses, the small details are […].

SEO 195
article thumbnail

These were the top publishers on Facebook in January 2022

NewsWhip

The Daily Wire saw its domination of the most engaged websites on Facebook continue into 2022 as we looked back at the top publishers and articles in January this year. As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

Facebook 145
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

7 ways proxy servers help you achieve your business goals

Agility PR Solutions

The use of data is critical for the success of any firm. Doing business would be practically impossible without data. So, how can you get and collect data in a secure manner to help your business grow? What are some of the major brands doing? A business proxy will come in helpful to make data […]. The post 7 ways proxy servers help you achieve your business goals appeared first on Agility PR Solutions.

Data 155

More Trending

article thumbnail

What consumers expect from brand experiences today—new report shows CX crisis urgency

Agility PR Solutions

New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is to brand loyalty. The firm’s newly released 11 Key Things Consumers Expect from […].

Consumer 148
article thumbnail

Four tips to help brands generate social media leads

Axia PR

Something PR professionals and social media have in common is they are both based on communication. However, social media has grown tremendously since it was first introduced because of its ability to connect people with information quickly. While the speed at which social media can produce a message can cause harm, it can also benefit PR with its “real-time messaging.

article thumbnail

The specialist, The manager and The individual contributor: What’s the best fit for you?

Communications Conversations

The specialist. The manager. The individual contributor. Those are, essentially, the three roles you have available to you in the world of marketing and communications. And, over the last 25+ years, I’ve played in all three. So I thought I’d share my perspectives in the hopes that it might help you as you make decisions about your career path down the road.

Meeting 60
article thumbnail

What PR pros need to know about data handling and cybersecurity awareness

Axia PR

Emails lead to 91% of all cyberattacks — the same email where you may send personal information, such as your W2s, bank routing number, or social security number. Unencrypted emails can also expose confidential information about your company, such as its strategy plans and financial performance. So, before you hit “send” on that email, remember the following rules of thumb for protecting your sensitive information.

Banking 62
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

How Earned Media Can Impact SEO

HMA Public Relations

Earned media can give your business the power to stand out in online searches. Learn more in today's post from Justin Liggin.

SEO 74
article thumbnail

It’s about the journey, not the destination

The Hoffman Agency

By Lorena Essmeier, Assistant Account Executive, Hoffman Europe. I was one of those kids who really liked watching TV – and luckily, I had parents who didn’t have a problem with it. That’s not to say that I did it all the time, but definitely on a regular basis. At some point during all that media consumption, my desire to work in the communications field emerged.

article thumbnail

Targeted Advertising: Does it Actually Work?

Contently - Strategy

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. But it wasn’t just any old hoodie—this one was special. Emblazoned across its chest were the following words: “I’m Proud to be a University of Reading Grad in Berlin.” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital.

article thumbnail

“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues

Sword and the Script

This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. Most buyers of B2B technology don’t believe vendors are completely honest. That’s according to a survey of 625 U.S.-based B2B technology decision-makers. The survey was commissioned by Rob Roy Consulting and conducted by the market research firm Cambia Information Group.

Survey 22
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.