Cision

AUGUST 8, 2017

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign.

Analytics 120

Analytics Web System Google 120

Presspage

AUGUST 8, 2017

1. Google does not like pdf, it likes posts and pages. Posts and pages on a website or newsroom contain information in the HTML code that tells Google what kind of information can be found on a specific page or post. A pdf does not contain this information. Obviously you can add metadata information to a pdf to make it easier to find the file, but Google prefers posts and pages to pdf.

SEO 141

SEO Engineering Google Web 141

Prowly

AUGUST 8, 2017

how much effort do you actually put into your content marketing activities? Are you using the right methods to connect with your customers? Check out these four tactics you “must” use in your content marketing strategy to raise the bar and solidify yourself as a force to be reckoned with. The post 4 Content Marketing Practices That Will Make You Awesome appeared first on Prowly Magazine.

Content Marketing 99

Content Marketing Marketing Strategy How To 99

Axia PR

AUGUST 8, 2017

Learn why the location of your company and customers mean so much for your visibility and brand position. When discussing media buys or target audience, your marketing team or public relations agency probably throws around terms like media region and DMA. What do these things really mean for your business and bottom line? Understanding vital terms helps you make smarter, more informed decisions about what’s best for your business.

Marketing 86

Marketing Agency Company Media 86

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. But they need compelling, digestible facts and figures to create a solid story concept that will resonate with their audiences. And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asse

Storytelling 74

Storytelling Data Data-Driven PR Print 74

PRSay

AUGUST 8, 2017

Good governance takes leadership. Good leadership takes looking beyond the moment to make decisions that will have an impact long past the decision point. This year, we have several governance initiatives coming before the Leadership Assembly on Oct. 7 that will require real leadership by our Chapter, District and Section delegates. I’m excited to say that these recommendations are being brought forth by the Governance Committee, newly formed this year and comprised of non-Board volunteers, asi

Government 66

Government Leadership Fashion Communications 66

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. But they need compelling, digestible facts and figures to create a solid story concept that will resonate with their audiences. And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asse

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Stern + Associates

AUGUST 8, 2017

The post A Behind-the-Scenes Look at Interning for a PR Agency for the First Time appeared first on Stern Strategy Group.

Internal 74

Internal International Agency Groups 74

HMA Public Relations

AUGUST 8, 2017

Last week, Notre Dame announced new rules for media covering their football practices, and lifelong fan, Alison Bailin, was less than impressed. [Click below for more]. The post Oh No…tre Dame appeared first on HMA Public Relations.

Publicity 57

Publicity Media Sports Report 57

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Communications

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J. Whitman School of Management at Syracuse University. Today’s consumers have a digital-first attitude, relying more on their social media inbox for news than old-school snail mail.

Software 47

Software Tools Internal International 47

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Although the 10-page “anti-diversity” memo was actually more nuanced than some reports gave it credit for, its thesis triggered a quick backlash.

Google 185

Google Reputation Engineering Internal 185