Agility PR Solutions

FEBRUARY 20, 2023

Here’s a riddle for you—which format is more interactive on Instagram? Is it Reels, Stories, or Posts? Drum roll please…it’s Instagram Stories. If you skip publishing content on your Instagram feed for a week, your audience won’t skip a beat. But, if you stop interacting with your audience via Stories, they’ll notice as soon as […] The post 4 marketing strategies for using Instagram Stories to gain a competitive advantage appeared first on Agility PR Solutions.

Instagram 113

Instagram Strategy Marketing Social Media 113

Garrett Public Relations

FEBRUARY 20, 2023

What do you need to do before engaging in a PR effort? While it may seem like you can go out there and just start pitching the media, you’ll probably be more successful if you spend some time thinking through what you might need to do first. Preparing ahead of time … 7 Ways to Get Your Ducks in a Row BEFORE You Do a PR Push Read More » The post <strong>7 Ways to Get Your Ducks in a Row BEFORE You Do a PR Push </strong><br> appeared first on Garrett Public Relations

Pitching 93

Pitching Publicity Media Media Relations 93

Agility PR Solutions

FEBRUARY 20, 2023

A PR pro has a lot of tasks to do on a day-to-day basis—and that’s an understatement. Some of these tasks are challenging, some are rewarding, and others are mind-numbingly boring. Fortunately, the latter aspect can often be handed over to automation. Technology isn’t going to make PR professionals redundant anytime soon, but it can […] The post 4 tasks all PR pros should be automating appeared first on Agility PR Solutions.

Technology 97

Technology Publicity 97

Stern + Associates

FEBRUARY 20, 2023

The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls ­– but humans sometimes make mistakes. How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? “Human experts and tech experts need to work together,” says Desmond Upton Patton , the University of Pennsylvania’s Brian and Randi Schwartz University Professor (the highest professorship a

Local 97

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Agility PR Solutions

FEBRUARY 20, 2023

As the customer experience rises to top priority, large companies are taking CX action to meet demand—new research from disruption-focused digital CX firm TELUS International reveals that close to three-quarters (72 percent) of enterprise executives will be spending more on digital CX in 2023 than they did in 2022, with 68 percent increasing their digital […] The post Despite economic uncertainty, enterprises are increasing their 2023 digital CX budgets appeared first on Agility PR Solutio

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Enterprise Internal International Meeting 88

Agility PR Solutions

FEBRUARY 20, 2023

Despite the well-expressed expectations of today’s consumers, brands and businesses are understandably hesitant to take sides on hot-button societal issues, but new research from comms giant Ruder Finn brings these leaders and companies some much-sought elucidation—the firm’s latest survey finds they don’t necessarily need to explicitly define a position on a polarizing issue, but can still […] The post Consumers don’t need brands to take sides, Ruder Finn survey finds—they just want to be

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Survey Consumer Brand Branding 78

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. I also work with clients on conference programming and event strategy.

Automotive 82

Automotive Meeting Media Pitching 82

PR 20/20

FEBRUARY 20, 2023

W hom do you trust the most? Your answer is likely in the realm of those you know best: your spouse or partner, close friends and family, coworkers, and industry peers. So it’s safe to assume that when you’re making a buying decision—whether it be for personal or professional reasons—you probably ask those you trust for their input. I know this to be true in my life.

Strategy 81

Strategy Marketing Case Study Brand 81

Prohibition

FEBRUARY 20, 2023

When it comes to setting up your social media ads, making sure that you’ve got the right targeting is crucial to ensure they deliver results. With so many options it can be hard to figure out which audience best suits your campaign and how to use the tools on Meta’s ads manager effectively. Here we’ve got some key tips and advice to help you get the most out of your targeting.

Social Media 62

Social Media Advertising Advertising Media 62

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Buchanan PR

FEBRUARY 20, 2023

Unless you’ve been living under a rock, you cannot have missed the groundswell of stories about ChatGPT and its potential to change how we do just about everything in our field of public relations. Much has been written about ChatGPT’s ability to help with the writing, outlining and generating ideas for PR pros. That’s because ChatGPT is the conversational side of OpenAI’s suite of products.

Tools 97

Tools Publicity Social Media Agency 97

PR 20/20

FEBRUARY 20, 2023

M arketing can be a lot like dating. You want to attract the right person, build a connection and create a lasting relationship. However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers.

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Content Marketing Marketing Social Media Infographics 80