Deirdre Breakenridge

SEPTEMBER 12, 2018

Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. I’ve seen a lot of theory bandied about, and a lot of historical background. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.

Ethics 314

Ethics Guidelines Knowledge Base Education 314

PRSay

SEPTEMBER 12, 2018

In its recently released report , the Commission on Public Relations Education recommended adding a course in ethics to the core PR curriculum. According to the Commission, ethics is “more essential than ever in our current age of disinformation, alternative facts and ‘fake news.’”. Of course, ethics has always been essential to professional success in public relations — just as ethics is essential to successful practice in all professions.

Ethics 129

Ethics Education Training Course 129

Prowly

SEPTEMBER 12, 2018

Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities. The post Digital PR and SEO: The Power Team for Today’s PR Initiatives appeared first on Prowly Magazine.

SEO 199

SEO Digital PR Consumer Brand 199

Ronn Torossian

SEPTEMBER 12, 2018

Often, when people think about public relations, they think about major national media attention or scandals that throw once-trusted brands into chaos. But there are moments, even on the biggest of stages, that PR can get very personal. I’m not talking about being forced to answer embarrassing questions or being publicly “outed” in a humiliating way.

Interviews 150

Interviews Blogging Publicity Brand 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Barokas

SEPTEMBER 12, 2018

Last year I had a conversation about my “ what’s next ” with my dad. You see, Morgan Barokas spent 60 years with the same company and most of the time in the same role ; a Purchasing Manager for a steel company. The focus of his job was buying steel from mills that make it and selling it to construction companies that need it. On the surface one might make the mistake and see this as a transactional position.

Agency 138

Agency Hotels Healthcare Enterprise 138

Shift Communications

SEPTEMBER 12, 2018

Writer’s block is typically associated with authors or journalists, but PR professionally encounter it on a daily basis. Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can make any writing assignment more difficult than it needs to be.

Writing 83

Writing Exercises Pitching Blogging 83

Axia PR

SEPTEMBER 12, 2018

It’s just a matter of time before a crisis hits, and if you’re not prepared, it will show. Following the three R’s of a crisis: regret, reform, and restitution will help your company handle the situation and protect your reputation. Here are five tips to help you manage a crisis.

Crisis 73

Crisis Reputation Company Crisis Communications 73

Agility PR Solutions

SEPTEMBER 12, 2018

While some organizations saw the May 25 enforcement deadline for GDPR as the finish line for compliance, many leading-edge marketing execs saw the day as a starting point of a journey to reinforce trust and actively improve the customer experience. According to new data from the CMO Council, in partnership with SAP Customer Experience, marketers […].

Marketing 60

Marketing Data Publicity 60

Public Relations Sydney

SEPTEMBER 12, 2018

Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]. The post Local media is something you shouldn’t overlook in your PR strategy appeared first on Public Relations Sydney.

Local 69

Local Strategy Media Pitching 69

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

SEPTEMBER 12, 2018

According to new research from Zipwhip, a cloud software platform for two-way business texting, consumers and small business owners alike not only find value in text messaging, but want to engage in the mutually beneficial practice more frequently, with 56 percent of consumers and 53 percent of small business owners expressing a desire to text […].

Small Business 60

Small Business Software Consumer Social Media 60

HMA Public Relations

SEPTEMBER 12, 2018

Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies […]. The post The power of the micro-influencer appeared first on HMA Public Relations.

Social Media 53

Social Media Publicity Media Marketing 53

Agility PR Solutions

SEPTEMBER 12, 2018

Thankfully for everyone, the days of paper surveys are all but gone. In the past, surveys were conducted primarily via mail or telephone. These surveys were necessary for businesses to obtain pertinent customer experience information, but the attempt to carry out the survey was often met with an uninterested or annoyed recipient. Conducting surveys is […].

Survey 60

Survey Consumer Brand Branding 60