Mon.Jan 28, 2019

3 essentials for building a new influencer strategy

PR Daily

Social media celebrities and their agents might promise big returns on their services, but how much of a boost should you expect? Consider these insights.

The Bottom Line on The Top Women in PR? Kick-Ass

PR News

They make others look good and know never to apologize when they get the promotion or land the big new account. They are mentors and have unabashedly sought out sponsors. They know how to read a balance sheet and understand that work/life balance is an imperfect science.

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How can PR pros respond to declining consumer trust?

PR Daily

The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Here are tactics to counteract the loss of faith in traditional media. Whom do you trust? Whom does your audience trust?

2019 comms trends the C-suite can’t ignore—which ones lead the pack?

Agility PR Solutions

The ways companies and leaders behave (or misbehave) made major headlines in an unprecedented fashion this past year.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to nail subject-verb agreement with indefinite and collective nouns

PR Daily

It’s a grammar mistake that can sully your reputation as a writer and doom your media pitch. Consider these insights to keep the rule straight on collective and indefinite nouns. About half of all grammatical errors are mistakes in the use of verbs.

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Study: Crucial 2019 email marketing trends

PR Daily

To reach savvy consumers, marketers must provide more ‘authentic, lifelike’ experiences online. Email marketers shouldn’t dwell too much on their highfalutin, parochial tech concerns.

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#MediaMonday – Mallory Gleich

HMA Public Relations

Today’s #MediaMonday comes to us from the new editor of Arcadia News, Mallory Gleich. Tell us how you got your start in journalism? I’ve been writing […]. The post #MediaMonday – Mallory Gleich appeared first on HMA Public Relations. Media Monday Arcadia News media news

PR pros: Stop adding journalists to your email lists

PR Daily

The tactic shows a lack of care when attempting to build relationships and keep members of the news media up to date on your news and pitches. It can also get you permanently ignored. This article originally ran on PR Daily in January of 2018.

3 reasons to use micro-influencers to boost e-commerce sales

Agility PR Solutions

Influencer marketing is a big hit right now. It’s a result of the social media revolution that gave people the option to turn themselves into a brand. For a business, using influencer marketing is a powerful way to advertise.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

The move, slated for 2020, means brand managers can better reach consumers and target their ads. However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues. Facebook is making its ecosystem more welcoming, regardless of which service you use.

Value of consumer conversations—the true impact of word of mouth on sales

Agility PR Solutions

Word of mouth has been among the best forms of spreading brand awareness and product recommendations since… well, since any other strategies even existed—and it remains one of the most reliable, according to new research from social data and analytics firm Engagement Labs.

These experts have the recipe for fresh corporate videos

PR Daily

Learn from content experts at Microsoft and The Daily Dot during this can’t-miss virtual summit. Easy-to-watch corporate videos are hard to make. Hard-to-watch corporate videos? All too easy. You get the idea. The 2019 Amazing Videos Virtual Summit takes place Feb. 1 from noon–3:15 p.m.

People can tell paid search ads from organic results—but they still click

Agility PR Solutions

People naturally use search engines to find answers to questions, and they often click paid search ads that respond to their search queries.

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3 foundational pillars for earned media success

Muck Rack

3 foundational pillars for earned media success

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Brands on fire—new report examines America’s favorite casual eateries

Agility PR Solutions

The casual dining sector appears to be rebounding, with higher customer satisfaction levels in nearly every category, and innovative chains putting serious heat on larger brands, according to a new restaurant industry study by customer experience management firm Market Force Information.

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Using Social Media to Connect with Journalists

5W PR

These days, it seems like social media is standing in as an assignment editor for many different media outlets. Tune in to just about any cable show and, sooner than later, you will hear or see Twitter or Facebook or Instagram mentioned. But, does that mean the rules for contacting media sources on social media have shifted? Have we entered an era in which connecting with a journalist on social media is acceptable as a best practice? The answer to that question is “yes and no.”

Journalists on the move – Week of January 28

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Florida Today: Bob Gabordi (@Florida_Today) retires, effective March 1. Indianapolis Star: Greg Weaver (@BizWeaver) leaves to become Director of Communications for Indiana Humanities. Newsday: Bob McGough (@Newsday) has retired. […]. The post Journalists on the move – Week of January 28 appeared first on Agility PR Solutions.

5 Free Tools That Will Make Your Work Easier As a Communications Professional

CivicFeed Insights

As a PR professional, you are always busy. You have to figure out a social media strategy, counter negative commentary, polish your mailing list, and meet with stakeholders of your organization. Without proper tools, you can’t finish these tasks within reasonable timelines. Here are some free tools that will make your work easier as a communication professional: 1.Slack. Slack is a great platform to chat with teams and gear them towards a common purpose.

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Chinese New Year Greetings

The Hoffman Agency

A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big ears serve as symbols of fortune. The pig is also considered a realistic creature and one who puts actions behind the words.