Mon.Jan 28, 2019

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The Bottom Line on The Top Women in PR? Kick-Ass

PR News

They make others look good and know never to apologize when they get the promotion or land the big new account. They are mentors and have unabashedly sought out sponsors. They know how to read a balance sheet and understand that work/life balance is an imperfect science. At least one purchased the book: “How to… Continued. The post The Bottom Line on The Top Women in PR?

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2019 comms trends the C-suite can’t ignore—which ones lead the pack?

Agility PR Solutions

The ways companies and leaders behave (or misbehave) made major headlines in an unprecedented fashion this past year. In a time of 24×7 real and fake news by professional and citizen journalists, corporations are under exceptional scrutiny—and according to new research from comms and marketing firm the10company, the pace will only intensify in the next […].

Trends 92
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Now What? How to Stay Top-of-Mind Post-Launch

Shift Communications

Congratulations! You just had your first big launch. It was exciting and exhausting all wrapped into one. You got some great press, gained a few followers and sold some products. So… now what? (Cue the crickets.). A launch can be a great moment for a company. The harder part is maintaining that momentum after it’s come and gone. For some companies that can be easy.

How To 89
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Value of consumer conversations—the true impact of word of mouth on sales

Agility PR Solutions

Word of mouth has been among the best forms of spreading brand awareness and product recommendations since… well, since any other strategies even existed—and it remains one of the most reliable, according to new research from social data and analytics firm Engagement Labs. The firm’s new report, published in MIT Sloan Management Review, reveals that […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#MediaMonday – Mallory Gleich

HMA Public Relations

Today’s #MediaMonday comes to us from the new editor of Arcadia News, Mallory Gleich. Tell us how you got your start in journalism? I’ve been writing […]. The post #MediaMonday – Mallory Gleich appeared first on HMA Public Relations.

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3 foundational pillars for earned media success

Muck Rack

3 foundational pillars for earned media success

Media 98
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People can tell paid search ads from organic results—but they still click

Agility PR Solutions

People naturally use search engines to find answers to questions, and they often click paid search ads that respond to their search queries. But in case advertisers may be thinking their paid ads are clever enough to be seen as authentic search results, new survey data from B2B research, ratings and reviews company Clutch reveals […]. The post People can tell paid search ads from organic results—but they still click appeared first on Agility PR Solutions.

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5 Free Tools That Will Make Your Work Easier As a Communications Professional

PeakMetrics Insights

As a PR professional, you are always busy. You have to figure out a social media strategy, counter negative commentary, polish your mailing list, and meet with stakeholders of your organization. Without proper tools, you can’t finish these tasks within reasonable timelines. Here are some free tools that will make your work easier as a communication professional: 1.Slack.

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Brands on fire—new report examines America’s favorite casual eateries

Agility PR Solutions

The casual dining sector appears to be rebounding, with higher customer satisfaction levels in nearly every category, and innovative chains putting serious heat on larger brands, according to a new restaurant industry study by customer experience management firm Market Force Information. The annual study of more than 6,700 consumers also reveals America’s favorite casual dining restaurants […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Chinese New Year Greetings

The Hoffman Agency

A short note to wish all those celebrating the Chinese New Year a relaxing break. This is the Year of the Pig. Considered a symbol of wealth, the pig’s chubby face and big ears serve as symbols of fortune. The pig is also considered a realistic creature and one who puts actions behind the words. Kudos to our designers in Asia who created this year’s card.

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Journalists on the move – Week of January 28

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Florida Today: Bob Gabordi (@Florida_Today) retires, effective March 1. Indianapolis Star: Greg Weaver (@BizWeaver) leaves to become Director of Communications for Indiana Humanities. Newsday: Bob McGough (@Newsday) has retired. […].

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Using Social Media to Connect with Journalists

5W PR

These days, it seems like social media is standing in as an assignment editor for many different media outlets. Tune in to just about any cable show and, sooner than later, you will hear or see Twitter or Facebook or Instagram mentioned. But, does that mean the rules for contacting media sources on social media have shifted? Have we entered an era in which connecting with a journalist on social media is acceptable as a best practice?