INDUSTRY INSIGHTS YOUR PEERS ARE READING
PG&E faces billions of dollars in liability related to wildfires that ravaged California last year. As it hits the reset button, some scoff at its bid to restore public confidence. For California energy company PG&E, significant structural change must also be cosmetic. MORE
If you’re keen to collect more honest feedback, try these platforms. Raw, candid feedback is the tough love every business needs in order to succeed. That’s why anonymous, secure, seamless surveys are an important part of any marketing strategy. MORE
Beat spotlight: 10 questions with healthcare journalist John George from the Philadelphia Business Journal MORE
For years, the PR industry had an intense love affair with “influencers.” ” Or, I should probably use a more accurate term: bloggers. Go back to the early 2010s and that was the name of the influencer game: Engaging and working with bloggers. All kinds, really. MORE
In his interview with Nancy Marshall for her podcast, The PR Maven® Podcast, Michael Smart, an independent communications trainer for public relations professionals, said something surprising. The secret to my success happened by accident. I pasted some code onto my homepage of my website so people could sign up for my email list and thousands […]. The post Email – The Secret to Your Success? appeared first on | The PR Maven. MORE
The relationship between journalists and marketers can be contentious —something of a media industry West Side Story. Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Given that there’s so little tolerance for cold pitches on a calm day ( see Twitter for real time examples of marketer-directed rage ), it’s no great mystery why you’ll find an even less receptive audience during a blizzard of news. MORE
Do chatbots, robots, and digital assistants intrigue you? What about automated vehicles and virtual assistants? They’re all part of the world of artificial intelligence. AI is a field of computer science that focuses on the creation of a machine that can replicate human behavior. MORE
Apps are big business. Since the launch of the first iPhone in 2007, demand for apps has exploded. Mobile app-based gaming now accounts for the majority of the multi-billion-dollar video game industry. Businesses are also increasingly turning to proprietary apps for internal use. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence As I chatted with prospective students and their parents at a luncheon in our college’s cafeteria, I suspected that something wasn’t going well for one of the families. MORE
March was another big month for Bulldog readership, with our original research reportage garnering the most attention on a range of subjects. MORE
Your PR staffers are often the first to detect a culture problem. Here’s why you should empower them to do something about it. Company culture affects almost every department in your business. MORE
April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process. One of the most rewarding experiences of my PR career was preparing for and obtaining my Accreditation in Public Relations. MORE
Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. MORE
Award winners from Aurora Organic Diary, Berkshire Bank and KPMG share their knowledge. Do you want to earn recognition for your corporate social responsibility efforts? MORE
This event will sell out—save your spot today to learn from employee engagement experts. When employees are inspired and engaged, they became your organization’s biggest cheerleaders. MORE
Anytime a PR effort results successfully in coverage by a major media outlet, you are entitled to a little celebration. But, of course, it’s even better when those successes multiply – and then multiply some more. MORE
Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Here are the essential steps for any planned outreach. Is your social media strategy getting the job done? MORE
The post Not Your Grandma’s CSR: 3 Tips for Finding Your Brand’s Purpose appeared first on Zignal Labs MORE
Your work is only as good as the people doing the labor. What are the essential members of any social media campaign? This article originally appeared on PR Daily in April of 2018. What are the unique abilities social media teams should have? MORE
A security firm found millions of vulnerable Facebook records on an Amazon cloud server, raising new questions about users’ safety and the social network’s ties to third-party vendors. Facebook has stepped into another steaming data scandal. The social media platform can’t seem to dislodge itself from the hot PR mess stemming from investigations into Cambridge Analytica and other third-party apps with access to users’ information. MORE
A security firm found millions of vulnerable Facebook records on an Amazon cloud server, raising new questions about users’ safety and the social network’s ties to third-party vendors. Facebook has stepped into another steaming data scandal. MORE
PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. MORE
PR Daily
APRIL 4, 2019
Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Here are the essential steps for any planned outreach. Is your social media strategy getting the job done?
HMA Public Relations
APRIL 4, 2019
We all have different stories about how we got into PR. While watching a recent episode of the popular CBS show Young Sheldon, one of my […]. The post Young Sheldon Copies Young Abbie appeared first on HMA Public Relations. Featured @azfamily @LetJoeKnow #YoungSheldon ABC15 CBS
PR Daily
APRIL 4, 2019
Your work is only as good as the people doing the labor. What are the essential members of any social media campaign? This article originally appeared on PR Daily in April of 2018. What are the unique abilities social media teams should have?
Agility PR Solutions
APRIL 4, 2019
Apps are big business. Since the launch of the first iPhone in 2007, demand for apps has exploded. Mobile app-based gaming now accounts for the majority of the multi-billion-dollar video game industry. Businesses are also increasingly turning to proprietary apps for internal use.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
PR Daily
APRIL 4, 2019
If you’re keen to collect more honest feedback, try these platforms. Raw, candid feedback is the tough love every business needs in order to succeed. That’s why anonymous, secure, seamless surveys are an important part of any marketing strategy.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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PR Daily
APRIL 4, 2019
Your PR staffers are often the first to detect a culture problem. Here’s why you should empower them to do something about it. Company culture affects almost every department in your business.
Communications Conversations
APRIL 4, 2019
For years, the PR industry had an intense love affair with “influencers.” ” Or, I should probably use a more accurate term: bloggers. Go back to the early 2010s and that was the name of the influencer game: Engaging and working with bloggers. All kinds, really.
PR Daily
APRIL 4, 2019
A security firm found millions of vulnerable Facebook records on an Amazon cloud server, raising new questions about users’ safety and the social network’s ties to third-party vendors. Facebook has stepped into another steaming data scandal.
PRSay
APRIL 4, 2019
April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process. One of the most rewarding experiences of my PR career was preparing for and obtaining my Accreditation in Public Relations.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Daily
APRIL 4, 2019
This event will sell out—save your spot today to learn from employee engagement experts. When employees are inspired and engaged, they became your organization’s biggest cheerleaders.
Agility PR Solutions
APRIL 4, 2019
Do chatbots, robots, and digital assistants intrigue you? What about automated vehicles and virtual assistants? They’re all part of the world of artificial intelligence. AI is a field of computer science that focuses on the creation of a machine that can replicate human behavior.
PR Daily
APRIL 4, 2019
PG&E faces billions of dollars in liability related to wildfires that ravaged California last year. As it hits the reset button, some scoff at its bid to restore public confidence. For California energy company PG&E, significant structural change must also be cosmetic.
Waxing UnLyrical
APRIL 4, 2019
Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.
PR Daily
APRIL 4, 2019
Award winners from Aurora Organic Diary, Berkshire Bank and KPMG share their knowledge. Do you want to earn recognition for your corporate social responsibility efforts?
TrendKite
APRIL 4, 2019
Our best resources and advice for crisis comms strategy and planning, with some specific tips for those behind brands in higher education
PR Daily
APRIL 4, 2019
A security firm found millions of vulnerable Facebook records on an Amazon cloud server, raising new questions about users’ safety and the social network’s ties to third-party vendors. Facebook has stepped into another steaming data scandal. The social media platform can’t seem to dislodge itself from the hot PR mess stemming from investigations into Cambridge Analytica and other third-party apps with access to users’ information.
Agility PR Solutions
APRIL 4, 2019
March was another big month for Bulldog readership, with our original research reportage garnering the most attention on a range of subjects.
Reputation Us
APRIL 4, 2019
PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization.
Contently - Strategy
APRIL 4, 2019
The relationship between journalists and marketers can be contentious —something of a media industry West Side Story. Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Given that there’s so little tolerance for cold pitches on a calm day ( see Twitter for real time examples of marketer-directed rage ), it’s no great mystery why you’ll find an even less receptive audience during a blizzard of news.
Mindful Marketing
APRIL 4, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence As I chatted with prospective students and their parents at a luncheon in our college’s cafeteria, I suspected that something wasn’t going well for one of the families.
Maine PR Maven
APRIL 4, 2019
In his interview with Nancy Marshall for her podcast, The PR Maven® Podcast, Michael Smart, an independent communications trainer for public relations professionals, said something surprising. The secret to my success happened by accident. I pasted some code onto my homepage of my website so people could sign up for my email list and thousands […]. The post Email – The Secret to Your Success? appeared first on | The PR Maven.
Muck Rack
APRIL 4, 2019
Beat spotlight: 10 questions with healthcare journalist John George from the Philadelphia Business Journal
Zignal Labs
APRIL 4, 2019
The post Not Your Grandma’s CSR: 3 Tips for Finding Your Brand’s Purpose appeared first on Zignal Labs
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