Ronn Torossian
JUNE 15, 2020
Before making an online purchase, most people tend to look at the reviews first. As they can’t touch the product that they’re looking to buy and are not entirely familiar with the business, they are taking a risk by making the purchase. However, having good testimonials from others that have made the same purchase is […]. The post Using Testimonials and Reviews to Boost Marketing Efforts appeared first on.
ReimaginePR
JUNE 15, 2020
[link]. At this point in the 21 st century, businesses should know by now that having a presence in the digital business space is not a luxury: it’s the bare necessity. Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together
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Agility PR Solutions
JUNE 15, 2020
As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating. The firm’s global study, Don’t Stop, The […]. The post No news is… bad news: Consumers won’t buy from uncommunicative brands during COVID appeared first on Agility PR Solutions.
Stephen Waddington
JUNE 15, 2020
COVID-19 is reshaping the agency landscape, media and the future of work. That includes my own. The new economic and working environment offers an exciting opportunity to build a new offer from scratch. I’ve set up a new professional advisory firm called Wadds Inc. After 18 months leading the team at Metia, it’s time for the next generation of leaders to step forward.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JUNE 15, 2020
There is no doubt that the COVID-19 crisis is changing the corporate world. As an agency leader in one of the hardest hit industries—event marketing—the scramble to find solutions has been intense, though humbling when I compare my workdays to that of a frontline worker such as my husband, a firefighter for the Los Angeles […]. The post How my house burning down prepared me for this pandemic appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JUNE 15, 2020
As of May 2020, social media users will be able to browse and buy products straight from a business’ Facebook Page. While Facebook and Instagram have long supported aspects of e-commerce, including through Facebook’s Marketplace, the budding Libra cryptocurrency initiative, and Instagram’s featured product tags in posts and ads, this is the first introduction of a […].
5W PR
JUNE 15, 2020
Brands need to have a vibrant and active social media presence today. That’s just a fact of doing business in the modern world. However, being on social media comes with both benefits and dangers. The latter includes direct, continual contact with fans and customers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.
Cision
JUNE 15, 2020
Kim Brunhuber joins CNN International, Alyssa Jeong Perry moves to NPR’s Code Switch, and more.
Axia PR
JUNE 15, 2020
Use these two questions to guide your content-making process. In public relations, content of all kinds is important. Whether it’s videos, written content, or any other kind of information people can consume, content is one of the biggest drivers for public relations. Content helps you stand out from your rivals. However, you need to be making the right kinds of content to further your public relations goals.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Awario
JUNE 15, 2020
Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario.
Stephen Waddington
JUNE 15, 2020
How simplyIC remodeled its event by focusing on delegate experience. By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. As a business that sits at the intersection of internal communications and technology when COVID-19 hit the UK, cancelling the event didn’t feel like the right option.
Communications Conversations
JUNE 15, 2020
The last couple weeks, amidst the marches and protests, we started to see companies put speaking up racial injustice–with their pocketbooks. Many people would say, “it’s about time.” To be fair, some companies, like Ben & Jerrys, have been speaking up for years, and making a difference with their investments. But, in the last two weeks, you started to see a whole flurry of companies do the same–companies you might not have expected to move so quickly.
Buzzstream
JUNE 15, 2020
The COVID-19 pandemic is uncharted territory for everyone, including public relations (PR) professionals trained to respond to crises. But as more people are turning to social media for distractions and news articles for information, COVID-19 has brought Americans online like never before. Has the current change in climate proven to be beneficial for PR pros, or has this new and delicate situation thrown the industry for a loop as well?
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PRSay
JUNE 15, 2020
The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. However, this year, many of those larger events have been canceled or postponed.
Muck Rack
JUNE 15, 2020
Top publications and articles for May, according to journalists
HMA Public Relations
JUNE 15, 2020
It's #MediaMonday! Today we're featuring Taylor Kinnerup, a reporter and desk editor with KTAR who has always dreamed of working in radio. Click the link to learn more about Taylor and how she landed her dream position. The post #MediaMonday – Taylor Kinnerup appeared first on HMA Public Relations.
Buzzstream
JUNE 15, 2020
Key Takeaways. 50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 57% of entrepreneurs didn’t understand the terms backlink or inbound link. 68% of entrepreneurs planned to increase spending on digital PR over the next five years. 72% of entrepreneurs believed digital PR is very to extremely important in the age of COVID-19.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Konnect Agency
JUNE 15, 2020
In the last few weeks, protests have sparked a major shift in daily discussion and sharpened the public’s critical eye on how companies behave. Brands are left wondering whether to speak up or stay silent until everything blows over and returns to “normal,” but let’s all agree that there is no return to what was. This conversation isn’t going anywhere, and the march toward change will continue to accelerate.
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