Fri.Oct 23, 2020

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Media Outlet Availability on PR Efforts | Business Wire Blog

Business Wire

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know? We know, of course, that large-scale closings have been tracked by organizations like The Poynter Institute , especially since the beginning of the pandemic. But these are typically one-off outlets, and don’t show the overall change in the industry.

Blogging 460
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The 2020 State of the Election Part VII

Cision

The seventh installment in our 2020 State of the Election series analyzes media coverage of the second- and final- presidential debate.

Media 156
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Trending Sources

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8 tactical ways to use email campaigns for PR

Agility PR Solutions

Public relations has a direct impact on your brand visibility and how people relate to you. If public relations is directly proportional to brand awareness, email marketing also influences the reach of your brand. In other words, PR and email marketing can work in a symbiotic relationship and empowers the brand—if done right. Through this […].

Brand 130
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Widening the Aperture of Diversity to Include People With Disabilities

PRSay

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. This year’s theme is “Transforming the Landscape.” Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. I’m writing this blog post from an office adapted for a person with severe vision loss.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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4 essential branding tips for hospitality marketers

Agility PR Solutions

Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding. Guests may not realize that they let a feature as […]. The post 4 essential branding tips for hospitality marketers appeared first on Agility PR Solutions.

Brand 112

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Steve Barrett on PR: 6 degrees of “How the hell do I keep up…?”

Steve Barrett on PR

Seven months of lockdown have turned even the most placid, measured and calm PR professional into a frazzled mess of contradictory feelings. But the work must go on and the pace of change and information deluge is faster than ever.

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Connecting the dots for a global client – a Q/A with H+K

NewsWhip

Earlier this year NewsWhip was fortunate enough to add Hill+Knowlton Strategies in Singapore as a new client. . David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia , partnered with us to solve several communication challenges for a very large technology client who is transforming digital entertainment across SE Asia. .

Local 78
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Inbound and outbound marketing - six key differences

Axia PR

Target your ideal customers with inbound and outbound marketing strategies. Marketing is imperative to boost the sales and market performance of a company. When done right, it can help you attract and retain loyal customers and build your brand name. Inbound marketing and outbound marketing are ideal tactics that marketers use to reach their audience.

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Energy is Reciprocal

HMA Public Relations

Leaders use their energy and influence to get the most of their teams. Ken Jacobs shared great info with PRGN members on leadership. Read more from Abbie! The post Energy is Reciprocal appeared first on HMA Public Relations.

Energy 60
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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HA Jamz and the Preteen Rebellion

The Hoffman Agency

By Shereen Masoud-Jointe, Senior Account Executive (Europe). What are the awkward middle school years if not for a little boundary-pushing? A few of the new songs on our list are all about that. . 111. Holy — Justin Bieber feat. Chance The Rapper. 112. All Star — Smash Mouth. 113. Lose Yourself — Eminem. 114. Abscondence — Stefanie Sun. . HA-SJ Senior Account Executive Kayla Harper remembers feeling like an all-star singing along to Smash Mouth as a young ’un: I’m a big fan of the R

Radio 36
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What is the Best Press Release Distribution Service for You? 5 Factors to Help You Choose

PR Fuel

Every once in awhile, your small business has some exciting news to share. This could be an event targeting your current and potential customers. Or you’re making improved changes to your products or services. Whatever the reason may be, you need to spread the word to the right people. This is why most businesses use the best press release distribution service they can find.

Software 105
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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

I’m a late convert to B2B public relations. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought.

B2B 242