Business Wire

MARCH 17, 2020

Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too. With offices and schools closed to combat the spread of COVID-19, working from home means changing the traditional way of conducting business for many organizations and their employees.

Employee 312

Employee Education 312

Cision

MARCH 17, 2020

We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help.

Communications 330

Communications Brand Branding Industry 330

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. “As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,&

Media 243

Media Analysis Measurement Advertising 243

Agility PR Solutions

MARCH 17, 2020

More than three-quarters of communication executives (81 percent) said the communication function has been “important” or “very important” to their company’s COVID-19 response, according to new research from the Institute for Public Relations and Peppercomm. In the new study, COVID-19: How Businesses Are Handling the Crisis, 300 communication executives and senior leaders were surveyed to find […].

Crisis 209

Crisis Survey Study Communications 209

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. “As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,&

Media 221

Media Analysis Measurement Advertising 221

Cision

MARCH 17, 2020

In partnership with PRWeek, we hosted a series of events in cities around the world to discuss 2020 trends in the media and PR.

Media 156

Media Trends 156

Agility PR Solutions

MARCH 17, 2020

While it’s not yet clear the extent to which COVID-19 will take its toll on our collective epidemiological, social, and economic health, it’s becoming very clear that people are frightened and businesses are preparing for down-side scenarios. If you are a business leader asking the tough questions about how resilient your business is, I suggest […].

Crisis 130

Crisis Publicity 130

Cision

MARCH 17, 2020

Reuters announces several editorial changes; Matilda Stanley has resumed her role as Closer's Acting Style Editor; Jessica Rapana is now Acting Digital Editor of NetDoctor.

Media 120

Media Blogging 120

Agility PR Solutions

MARCH 17, 2020

Chatbots are an incredible tool for maximizing your marketing potential. They can help you to develop customer trust and they can improve your customer engagement. But many businesses don’t realize just how beneficial they can be during a crisis, mainly because they don’t even understand chatbots to begin with. Business-to-business and business-to-customers companies are utilizing […].

Crisis Management 106

Crisis Management Crisis Tools Company 106

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

MARCH 17, 2020

Collin Eaton joins the Wall Street Journal, Reviewed welcomes Ryan Waniata, and more.

Journalism 120

Journalism Report Media Blogging 120

Muck Rack

MARCH 17, 2020

Newsjacking best practices in the wake of a tragedy: how soon is too soon?

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Sword and the Script

MARCH 17, 2020

Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus. The military has well-defined etiquette for radio network traffic. When you have a TIC – troops in contact [with the enemy] – anyone with routine traffic should stay off the network. This leaves the line open for the on-scene commander and the next higher commander to communicate.

B2B 80

B2B Crisis Communications Crisis Software 80

Agility PR Solutions

MARCH 17, 2020

In the workplace of today, employers and employees alike are being challenged to adapt rapidly to digitization, automation and new staffing models. Human resource leaders say they’re primed for the challenge and arming employees with the essential education and tools needed for transformation. But what do employees think? New research from Peppercomm, conducted by Echo […].

Training 78

Training Employee Education Resources 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

David PR Group

MARCH 17, 2020

When I was a kid growing up in western New York, we had an egg man. Once a week, he delivered eggs to our house, carrying them in a charming little basket. My best guess is the eggs came out of a chicken that morning. Talk about “farm to table!” Some folks older than me might remember when milk was delivered daily, and my grandparents told tales of icemen delivering blocks of ice to pre-refrigeration iceboxes.

Brand 74

Brand Branding Banking Mobile 74

Solo PR Pro

MARCH 17, 2020

In a few short weeks our world has changed dramatically. In the midst of this global pandemic, communicators have found themselves at the front lines of a crisis we never expected. We have worked overtime to help our clients navigate a landscape that shifts daily, with barely a breath left to contemplate the personal impact of cancellations, closures and life interrupted.

Crisis 58

Crisis Leadership Agency Company 58

HMA Public Relations

MARCH 17, 2020

As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Learn more about how you can prepare for virtual interviews. The post How to prepare yourself to be a virtual expert resource appeared first on HMA Public Relations.

Resources 55

Resources How To Television Radio 55

PR Fuel

MARCH 17, 2020

It’s hard getting noticed in the vast wilderness of the internet. Your small business may feel like a tiny sapling under a canopy of tall trees. Without some light shone on you, you’ll never be able to grow. The question you may be asking yourself is, how do you generate that light? How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give.

Publicity 64

Publicity Small Business Advertising Advertising 64

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity