Mon.Jul 29, 2019

5 cringeworthy content marketing tactics

PR Daily

Is your blog full of sales pitches? Is it fine-tuned to the concerns and questions of your audience? How are you measuring your success? Consider these content essentials. It’s totally human to make a spelling or grammatical error here or there.

The defensive PR practitioner

Prakkypedia

I was part of a PR panel on ABC radio recently. (I I had to take care to squeeze the headphones on over my hair, held up in a bun).

Getting more specific with your PR measurement

PR Daily

If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet. PR pros can’t seem to agree what the best metrics are for gauging and proving their value.

Ethics, Copyright and PR Practice: Ethical and Legal Considerations for Communicators

PRSay

PR practitioners are required to act ethically in all communications. However, in the digital age sometimes well-intentioned ethical communication can still run afoul of copyright law.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why diversity and inclusion programs are failing

PR Daily

There’s a difference between promoting diversity theoretically and being truly welcoming. Here’s how communicators can help build stronger teams and take the lead on inclusion. Diversity and Inclusion (D&I) efforts are staples at many U.S.-based

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Take your audience on an epic journey with the power of your words

PR Daily

Your own journey to success starts at The Brand Storytelling & Content Marketing Conference at Disneyland. The Epic of Gilgamesh.” “The The Odyssey.” “The The Lord of the Rings.”. These classic tales all feature arduous journeys through unknown lands.

More than 90% of small businesses say reviews are critical—how’re yours looking?

Agility PR Solutions

Whether they’re crowdsourcing for big-picture opinions or just seeking a few tales of user experience, you can bet that prospective buyers—whether B2B and B2C—will make a critical stop at product and service review sites to find out what their user peers think before committing to a purchase.

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

Also: Film and song mashups to inspire creativity, LinkedIn fixes job-listing loophole, and why diversity and inclusion programs fall short. Good morning, PR pros: A viral Twitter thread is making the rounds online as people share their favorite mashups from creator Lewis Wake.

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The reality of managing and promoting a start-up—what to consider

Agility PR Solutions

Managing a new start-up company isn’t always as simple as doing things your way. Behind that success is an ever-changing business plan, a carefully curated marketing and PR strategy, and savvy people management.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

TIP SHEET: Five Actions Nonprofits Can Take Now to Enhance, Protect and Defend Their Reputations

Reputation Us

Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support.

Consumers skeptical about how brands are using their data—how to earn their trust

Agility PR Solutions

Data privacy may be the biggest challenge brands and businesses face right now in order to earn the trust (and business) of today’s skeptical consumers—and many states are even embracing legislative action to force companies to have more respect for personal data.

How to Secure PR Mentions for Your Business

Prowly

Public relations has moved on a lot from its Mad Men days. As the media and business, in general, have evolved, modern public relations now more closely resembles a crossover between marketing and traditional PR, with some content marketing thrown in the mix.

Beat spotlight: 10 questions with entertainment journalist Lindsey Kupfer from the New York Post’s PageSix.com

Muck Rack

Beat spotlight: 10 questions with entertainment journalist Lindsey Kupfer from the New York Post’s PageSix.com

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A Reputational Look at Cyber Security’s “Zero Trust”

Reputation Us

There’s an irony in having a reputation management firm address the cyber security trend, “Zero Trust.” ” While we advocate the importance of trust to bolster a company’s reputation, we conversely adopt the Zero Trust model to defend against the sometimes irreversible damage of today’s sophisticated cyber threats. The Zero Trust structure was originally introduced by industry analysts Forrester Research as an alternative for IT security.

#MediaMonday – Suzanne Koch

HMA Public Relations

Today’s #MediaMonday comes from Suzanne Koch, who serves as a writer/editor for AZ Foothills and as editor of its InMexico Magazine. So, Suzanne, time to share! […] The post #MediaMonday – Suzanne Koch appeared first on HMA Public Relations. Media Monday

Journalists on the move – Week of July 29

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Charlotte Observer, The: Hannah Smoot (@theobserver) has been named Reporter, covering healthcare, aviation and energy. Financial Times: Miles Kruppa (@MilesKruppa) has joined the San Francisco bureau to cover […]. The post Journalists on the move – Week of July 29 appeared first on Agility PR Solutions. Media Moves

Sometimes it’s OK to be a social media follower

Communications Conversations

Today’s internet culture is very much predicated on one basic principle: Me. Me, as in, how can I create more thought leadership to share on Twitter. Me, as in, how can I become an influencer and make hundreds of thousands of dollars on Insta, YouTube and TikTok.