Mon.Jul 29, 2019

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How to Secure PR Mentions for Your Business

Prowly

Public relations has moved on a lot from its Mad Men days. As the media and business, in general, have evolved, modern public relations now more closely resembles a crossover between marketing and traditional PR, with some content marketing thrown in the mix. The post How to Secure PR Mentions for Your Business appeared first on Prowly Magazine.

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The defensive PR practitioner

Prakkypedia

I was part of a PR panel on ABC radio recently. (I had to take care to squeeze the headphones on over my hair, held up in a bun). In our discussion of public relations, the focus was on those media managers who ‘block’ or deflect queries from journalists rather than responding swiftly and helpfully. Ideally, this never happens in PR. Unfortunately, in reality it does happen.

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Trending Sources

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TIP SHEET: Five Actions Nonprofits Can Take Now to Enhance, Protect and Defend Their Reputations

Reputation Us

Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. Conversely, nonprofits are sometimes tasked with protecting their valuable reputations during a crisis or addressing a challenging issue or political climate affec

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Tips for optimizing content marketing strategy with conversions in mind

Agility PR Solutions

As soon as you hear the term optimizing content, most of you end up considering it as a technical task that requires SEO practices and relevant keywords. I do not deny this, but it is very crucial for you to know that other factors are far more influential in optimizing content. I personally feel that […]. The post Tips for optimizing content marketing strategy with conversions in mind appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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A Reputational Look at Cyber Security’s “Zero Trust”

Reputation Us

There’s an irony in having a reputation management firm address the cyber security trend, “Zero Trust.” While we advocate the importance of trust to bolster a company’s reputation, we conversely adopt the Zero Trust model to defend against the sometimes irreversible damage of today’s sophisticated cyber threats. The Zero Trust structure was originally introduced by industry analysts Forrester Research as an alternative for IT security.

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#MediaMonday – Suzanne Koch

HMA Public Relations

Today’s #MediaMonday comes from Suzanne Koch, who serves as a writer/editor for AZ Foothills and as editor of its InMexico Magazine. So, Suzanne, time to share! […] The post #MediaMonday – Suzanne Koch appeared first on HMA Public Relations.

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The reality of managing and promoting a start-up—what to consider

Agility PR Solutions

Managing a new start-up company isn’t always as simple as doing things your way. Behind that success is an ever-changing business plan, a carefully curated marketing and PR strategy, and savvy people management. Juggling all of these features isn’t always possible and so the responsibility of delegating will also come into play. Watching your new […].

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Beat spotlight: 10 questions with entertainment journalist Lindsey Kupfer from the New York Post’s PageSix.com

Muck Rack

Beat spotlight: 10 questions with entertainment journalist Lindsey Kupfer from the New York Post’s PageSix.

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Consumers skeptical about how brands are using their data—how to earn their trust

Agility PR Solutions

Data privacy may be the biggest challenge brands and businesses face right now in order to earn the trust (and business) of today’s skeptical consumers—and many states are even embracing legislative action to force companies to have more respect for personal data. California’s CCPA data privacy law and Maine’s Internet privacy protection bill, some of the […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Ethics, Copyright and PR Practice: Ethical and Legal Considerations for Communicators

PRSay

PR practitioners are required to act ethically in all communications. However, in the digital age sometimes well-intentioned ethical communication can still run afoul of copyright law. Because of the fluidity of social media communication, and the inherent structure of platforms that rewards sharing and modifying content, sometimes PR practitioners end up violating copyright law unintentionally.

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Journalists on the move – Week of July 29

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Charlotte Observer, The: Hannah Smoot (@theobserver) has been named Reporter, covering healthcare, aviation and energy. Financial Times: Miles Kruppa (@MilesKruppa) has joined the San Francisco bureau to cover […].

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Sometimes it’s OK to be a social media follower

Communications Conversations

Today’s internet culture is very much predicated on one basic principle: Me. Me, as in, how can I create more thought leadership to share on Twitter. Me, as in, how can I become an influencer and make hundreds of thousands of dollars on Insta, YouTube and TikTok. Me, as in, how can I talk more about me and how great I am. We see it every day. And, we’re all guilty of it.