Tue.Jan 31, 2023

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Trends in Restaurant Loyalty Programs

Ronn Torossian

Restaurants want to retain customers as that is a way to retain profitability. Happy customers will come back on their own. When guests sign up for the loyalty program of a restaurant, the more times they visit, the more money they spend, and more loyalty programs they get. The pandemic forced the restaurants to evaluate […] The post Trends in Restaurant Loyalty Programs appeared first on.

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Content matters: The state of content marketing in 2023

Agility PR Solutions

Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries. With online attention being harder than ever to catch—and retain—creating content that connects with audiences is the […] The post Content matters: The state of content marketing in 2023 appeared first on Agility PR Solutions.

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Fast-Track Efficient Innovation by Embracing Intellectual Honesty

Stern + Associates

Organizations spend billions annually in efforts to speed innovation on their teams but are stymied if their investments don’t result in better performance. What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Just-released research by leadership and innovation experts Jeff Dyer and Nathan Furr reveals that intellectual honesty may be the missing ingredient teams need for new ideas to prosper.

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How to use competitor mapping to stay on top of your PR campaigns

Agility PR Solutions

Did you know that the average PR team only track five metrics when crafting a new campaign? In a digital world, where click-through rates, competitor conversions and social channel engagement remain massively important factors in the planning stage of a campaign, why do so many PR professionals forget to keep an eye on them? As […] The post How to use competitor mapping to stay on top of your PR campaigns appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too.

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Demonstrating the value of PR through difficult economic times

PR in High Definition

The current global economic backdrop is not a pretty sight and many businesses have had to make cuts of various kinds. Whether it’s a restructure, layoffs, or re-evaluating big expenditure like office spaces, the pressure following a drop in consumer demand continues to mount. There are glimmers of light, though. There was surprise growth in the UK economy in November 2022, and France and Germany are currently set to narrowly avoid recession.

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How To Use Social Listening As Part Of Your PR Campaigns

Prohibition

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms.

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Is the metaverse really the future of communications?

PR in High Definition

The metaverse is a word we are increasingly hearing throughout society these days. People like Mark Zuckerberg are trying to bring it into the mainstream with elaborate presentations and high-profile rebranding efforts, however it remains a word that people are aware of, but not a concept many people fully understand. Some people are touting it as the future of communication – a virtual world in which people from all over the globe will be able to interact with each other as if they were standin

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King Charles could reconcile with Prince Harry by changing his approach to the press. Here’s why he probably won’t.

Mark My Words

INSIDER Mark Borkowski, a PR advisor and commentator, told Insider that there’s unlikely to be reconciliation for Harry and Charles in the short term. If the pair were to make amends, Borkowski believes it could take a long time, possibly several years. He said that from a PR perspective, the palace’s current objective is to focus on Charles’ coronation in May, which means Harry is likely to be kept “at arm’s length” until then. “The royal family never d

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Three tips to avoid a PR setback damaging your company reputation

PR in High Definition

We’ve all seen reputational disasters play out before. Crisis comms kick in, and leadership is forced to make tough decisions about the future. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? Tackling a PR setback England’s Rugby Football Union (RFU) has a partnership with British Airways. British Airways has leveraged this partnership in its comms activity, with various marketing actions including sharing pictures of the England men’s rugby team flying

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Do Your Visuals Match Your Brand?

HMA Public Relations

When it comes to brand visuals, consistency is important. Learn more about the importance of brand building visuals in this blog post from Alison Bailin.

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A PR Professional’s Introductory Guide to TikTok

Landis PR

By Andie Davis TikTok app Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations. So, why should brands focus their efforts on TikTok? TikTok has an extremely large global reach, with over 150 countries using the platform.

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Coffee with a Journalist: Megan Farokhmanesh, Wired

OnePitch

This week on Coffee with a Journalist, we have a special guest, Megan Farokhmanesh. Megan is a senior writer at Wired where she covers the exciting world of video games and the industry behind it.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Most Trusted Brands of 2022

Institute for Public Relations

Morning Consult examined brand trust across industries globally for 2022. A survey of 2,200 U.S. adults, 1,299 South Korean residents, and 1,000 residents each in Canada, China, France, Germany, India, Italy, Japan, and the U.K. was conducted April 8-14, 2022. Key Findings:1.) Household names with local roots helped boost consumer trust.— The No.

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The evolution of the greenwashing discussion: a media analysis

Onclusive

In our previous post in this series , we discussed the dramatic rise of greenwashing discussion across the mainstream and social media in recent years. Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved. To do this, we analyzed related keywords and phrases across mainstream and social media data over a one-year period (Nov 2021 – Oct 2022).

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