Tue.Jan 31, 2023

article thumbnail

The evolution of the greenwashing discussion: a media analysis


In our previous post in this series , we discussed the dramatic rise of greenwashing discussion across the mainstream and social media in recent years. Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved.

Analysis 195
article thumbnail

Trends in Restaurant Loyalty Programs

Ronn Torossian

Restaurants want to retain customers as that is a way to retain profitability. Happy customers will come back on their own. When guests sign up for the loyalty program of a restaurant, the more times they visit, the more money they spend, and more loyalty programs they get.

Trends 195

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content matters: The state of content marketing in 2023

Agility PR Solutions

Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries.

article thumbnail

4 new social media features you need to know about this week

PR Daily

Updates from LinkedIn, Instagram and Twitter. Social media never stands still. Every week there are new features — and it’s hard for the busy comms pro to stay up-to-date on it all. We’ve got you covered. Here’s what you need to know about this week.

article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

article thumbnail

How to use competitor mapping to stay on top of your PR campaigns

Agility PR Solutions

Did you know that the average PR team only track five metrics when crafting a new campaign?

How To 103

More Trending

article thumbnail

With economy unstable, retail marketers prioritize retention, CX and pulling back on social in 2023

Agility PR Solutions

After the pandemic created two years of uncertainty, retailers entered 2022 with a positive outlook and expectations of growth. But numerous challenges, including inflation and interest rate hikes, kept that positivity in check throughout the year.

Retail 78
article thumbnail

Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make.

article thumbnail

Do Your Visuals Match Your Brand?

HMA Public Relations

When it comes to brand visuals, consistency is important. Learn more about the importance of brand building visuals in this blog post from Alison Bailin. Odds and Ends brand book brand visuals viking visuals

article thumbnail

Fast-Track Efficient Innovation by Embracing Intellectual Honesty

Stern + Associates

Organizations spend billions annually in efforts to speed innovation on their teams but are stymied if their investments don’t result in better performance. What else can they add to their strategic toolbox to help learning and creativity thrive in their culture?

article thumbnail

Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

article thumbnail

Demonstrating the value of PR through difficult economic times

PR in High Definition

The current global economic backdrop is not a pretty sight and many businesses have had to make cuts of various kinds. Whether it’s a restructure, layoffs, or re-evaluating big expenditure like office spaces, the pressure following a drop in consumer demand continues to mount.

article thumbnail

How To Use Social Listening As Part Of Your PR Campaigns


As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that!

B2C 62
article thumbnail

Is the metaverse really the future of communications?

PR in High Definition

The metaverse is a word we are increasingly hearing throughout society these days.

article thumbnail

King Charles could reconcile with Prince Harry by changing his approach to the press. Here’s why he probably won’t.

Mark My Words

INSIDER Mark Borkowski, a PR advisor and commentator, told Insider that there’s unlikely to be reconciliation for Harry and Charles in the short term. If the pair were to make amends, Borkowski believes it could take a long time, possibly several years. He said that from a PR perspective, the palace’s current objective is to focus on Charles’ coronation in May, which means Harry is likely to be kept “at arm’s length” until then.

article thumbnail

How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

article thumbnail

Three tips to avoid a PR setback damaging your company reputation

PR in High Definition

We’ve all seen reputational disasters play out before. Crisis comms kick in, and leadership is forced to make tough decisions about the future. But, what about when a company reputation isn’t totally obliterated, but it takes a knock?

Sports 62
article thumbnail

A PR Professional’s Introductory Guide to TikTok

Landis PR

By Andie Davis TikTok app Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations.

B2C 59
article thumbnail

Coffee with a Journalist: Megan Farokhmanesh, Wired


This week on Coffee with a Journalist, we have a special guest, Megan Farokhmanesh. Megan is a senior writer at Wired where she covers the exciting world of video games and the industry behind it. Media Insights

Video 52
article thumbnail

Most Trusted Brands of 2022

Institute for Public Relations

Morning Consult examined brand trust across industries globally for 2022. A survey of 2,200 U.S. adults, 1,299 South Korean residents, and 1,000 residents each in Canada, China, France, Germany, India, Italy, Japan, and the U.K. was conducted April 8-14, 2022. Key Findings:1.)

article thumbnail

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

article thumbnail

Whole Foods asks for lower prices, CEO apologies for layoff email and more

PR Daily

Plus: MrBeast’s blindness video raises ethics questions. Whole Foods has asked some food producers to lower prices as pressures from inflation begin to ease across the country, the Wall Street Journal reported. “We

YouTube 128