Tue.Jun 06, 2023

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Defending Your Digital Castle: Privacy Settings 101 with France Belanger and Donna Wertalik

PR for Anyone

Is Alexa always listening? Should you “accept all cookies” on a website? Are your photos safe on the internet? Join us as we navigate the realm of cybersecurity with the help of France Bélanger and Donna Wertalik, tech-savvy professors from Virginia Tech University and podcast hosts of Voices of Privacy. They explain what trackers are and what we can do to better manage our privacy settings.

Privacy 241
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PR Guide to Investor Relations

Ronn Torossian

Investor relations (IR) is a critical component of a company’s public relations (PR) strategy. It involves managing communication and relationships with investors, financial analysts, and other stakeholders. The goal of investor relations is to provide accurate and timely information about the company’s financial performance, strategy, and prospects to investors and other stakeholders.

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Understanding Data-as-a-Service: 7 ways DaaS can boost your PR

Agility PR Solutions

In today’s fast-paced and data-driven world, businesses need access to large volumes of high-quality data to drive their decision-making processes. Data-as-a-Service (DaaS) is a cloud-based service that provides businesses with access to large volumes of structured and unstructured data for various purposes, including market research, product development, and customer analysis.

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Defending Your Digital Castle: Privacy Settings 101 with France Belanger and Donna Wertalik

PR for Anyone

Is Alexa always listening? Should you “accept all cookies” on a website? Are your photos safe on the internet? Join us as we navigate the realm of cybersecurity with the help of France Bélanger and Donna Wertalik, tech-savvy professors from Virginia Tech University and podcast hosts of Voices of Privacy. They explain what trackers are and what we can do to better manage our privacy settings.

Privacy 130
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Not yet. Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI).

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More Trending

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The top obstacles for SaaS in 2023—and how PR can help

Agility PR Solutions

In the fiercely competitive and quickly expanding software-as-a-service (SaaS) market, businesses are continuously fighting for the interest of potential clients. It can be challenging for SaaS companies to establish themselves as reliable, trusted brands in such a crowded industry. Public relations can help with it. The SaaS sector relies heavily on public relations to assist […] The post The top obstacles for SaaS in 2023—and how PR can help appeared first on Agility PR Solutions.

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Where the Buffalo Roam – The Power of Story for Solo PR Pros

Solo PR Pro

While Solo PR Pros know the value of storytelling, Lisa Gerber has made it her superpower. In her recent newsletter (you can sign up here ) she talked about the power of story. I could not stop thinking about it and am thrilled that she is allowing us to repost on the blog today. Read on for the full post. There is a buffalo on a ranch I drive by almost every day.

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The AI-driven future of finance and tech marketing and communications: Industry comms pros and leaders point out opportunities and challenges

Agility PR Solutions

As the impact of inflation trickles down to service industries and wage expectations rise across all departments, brands and businesses in finance and technology are re-aligning spending and slashing marketing budgets amid the ongoing uncertainty—and concurrently expecting CMOs to more clearly justify marketing spend by explicitly proving its ROI, which is renewing a focus on […] The post The AI-driven future of finance and tech marketing and communications: Industry comms pros and leaders

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Is Success Measurable?

HMA Public Relations

Success for your client could range from the cover story of a magazine to a popular social media post. Rayna Burgett covers the benefits of PR plans and breaks down how to evaluate success for a client in this blog post.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Coffee with a Journalist: Jillian Wilson, HuffPost

OnePitch

Jillian Wilson is the wellness reporter at HuffPost. She’s written for The Philadelphia Inquirer, HuffPost, and even had a brief stint as an intern for a PR agency. During the episode, Jillian talks about searching her inbox for past pitches, why she enjoys virtual coffee meetings with sources, how you can format subject lines like a headline, and more.

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

Unless you’ve been living in some far-off land for the last 15+ years, I’m willing to bet you've at least heard of HubSpot. HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

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Buchanan Public Relations Hires Lauren Scully as Account Coordinator

Buchanan PR

PHILADELPHIA (June 6, 2023) – Buchanan Public Relations LLC, a full-service public relations, digital, and crisis communications firm in Bryn Mawr, Pennsylvania announced today it has hired Lauren Scully as an Account Coordinator. In her new role, Lauren will continue her efforts in supporting media relations, social media and digital needs to a range of our clients.

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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

  Artificial Intelligence (AI) has been all over the news lately. As with anything this life-changing, there are pros and cons (and debates to be had). While some in the business world view AI as an eliminator of jobs, others see it as an advancement that can only help how we do our work. One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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A 3D Approach to Corporate Social Media Responsibility

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us receive warnings during our lives whether they’re about talking in class, highway speeding, or forgetting to pay a bill. When the U.S. surgeon general issues a warning, it’s a serious admonition for everyone, usually about some potential physical harm.

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Generative AI Risk Management: Scenario Planning Starts Now

Shift Communications

By Rick Murray, Managing Partner There are two schools of thought emerging in the public discourse around generative AI (genAI). genAI is a game-changing opportunity that will help us work smarter and grow faster. genAI poses an existential threat to our business, our clients’ businesses and, left unchecked, society in general. The reality? Both are probably right.