Communications Conversations

APRIL 4, 2019

For years, the PR industry had an intense love affair with “influencers.” Or, I should probably use a more accurate term: bloggers. Go back to the early 2010s and that was the name of the influencer game: Engaging and working with bloggers. All kinds, really. Mom bloggers ruled the roost. But other types of bloggers also were also regular targets of PR outreach (tech, travel and food to name a few).

Industry 127

Industry Marketing Survey YouTube 127

PRSay

APRIL 4, 2019

April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process. One of the most rewarding experiences of my PR career was preparing for and obtaining my Accreditation in Public Relations. The APR designation demonstrates one’s ability to think strategically and validates a professional level of ethics, experience and competence.

Case Study 120

Case Study Ethics Study Course 120

Agility PR Solutions

APRIL 4, 2019

Apps are big business. Since the launch of the first iPhone in 2007, demand for apps has exploded. Mobile app-based gaming now accounts for the majority of the multi-billion-dollar video game industry. Businesses are also increasingly turning to proprietary apps for internal use. But apps don’t sell themselves. In order to ensure the success of […].

Mobile 86

Mobile Internal International Video 86

PR Insiders

APRIL 4, 2019

Anytime a PR effort results successfully in coverage by a major media outlet, you are entitled to a little celebration. But, of course, it’s even better when those successes multiply – and then multiply some more. That’s what happened recently with one of our clients, a financial professional who was able to build her authority […].

Financial 84

Financial Media Course Education 84

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Contently - Strategy

APRIL 4, 2019

The relationship between journalists and marketers can be contentious —something of a media industry West Side Story. Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Given that there’s so little tolerance for cold pitches on a calm day ( see Twitter for real time examples of marketer-directed rage ), it’s no great mystery why you’ll find an even less receptive audience during a blizzard of news.

Pitching 91

Pitching How To Guidelines Agency 91

Mindful Marketing

APRIL 4, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence As I chatted with prospective students and their parents at a luncheon in our college’s cafeteria, I suspected that something wasn’t going well for one of the families. While others talked and laughed around the table, one mom seemed distracted, repeatedly checking her phone and whispering with her daughter.

Banking 75

Banking Examples Print Ethics 75

Waxing UnLyrical

APRIL 4, 2019

Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. From there it evolved into email discussion lists (who remembers LISTSERV?

Community 79

Community Customer Service System Guidelines 79

HMA Public Relations

APRIL 4, 2019

We all have different stories about how we got into PR. While watching a recent episode of the popular CBS show Young Sheldon, one of my […]. The post Young Sheldon Copies Young Abbie appeared first on HMA Public Relations.

Publicity 78

Publicity 78

Muck Rack

APRIL 4, 2019

Beat spotlight: 10 questions with healthcare journalist John George from the Philadelphia Business Journal

Healthcare 87

Healthcare Journalism 87

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Communications

Agility PR Solutions

APRIL 4, 2019

March was another big month for Bulldog readership, with our original research reportage garnering the most attention on a range of subjects. Topics included the most stressful jobs of 2019 (yes, PR and other comms/media jobs ranked pretty high), PR agency compensation, tips for optimizing your content, top brands for activating influencer conversations, CEOs’ renewed […].

Agency 60

Agency Brand Branding Media 60

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. The scientific study conducted in February 2019 specifically surveyed residents in Oregon. Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at ReputationUs.com/Survey an

Reputation 60

Reputation Study Consumer Banking 60