PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. That’s one of the reasons why the art of PR now requires the science of data.

Data 144

Data How To Storytelling Analytics 144

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Portfolios, resource guides, thought leadership, clip reports – the opportunities are endless. Here we go!

Storytelling 28

Storytelling Tools Resources Instagram 28

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Graphic designer / visual storyteller. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Content downloads. Data analyst. Email specialist. Performance.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

JANUARY 18, 2018

In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. We now have the tools to measure earned media from awareness to shopping cart conversions.

Media 75

Media Advertising Advertising Measurement 75

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 21) “That communications isn’t a quantitative measure, it is a qualitative measure.”. It needs to be authentic.”. What would you add?

Corporate 73

Corporate Communications Survey Employee 73

Stephen Waddington

DECEMBER 15, 2021

Download a copy of the Almanac The Almanac is available in both a HTML and a PDF format. PDF download version HTML version. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. You’d be welcome to join us.

Publicity 128

Publicity Government Guidelines Facebook 128

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Also be ready to show how you’re going to measure the success of the programs. Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

OCTOBER 27, 2016

When we provided thought leadership content to the leads in the pipeline, it helped close sales. Download our brand new guide Master the Mix: Amplify Your Campaign Results With Earned Media for the five pillars that will help you develop and demonstrate your communications’ value. Follow her @staceylamiller.

Communications 40

Communications Tools Analytics Television 40

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business. 20) Mack Collier. Fan-Damn-Tastic Marketing Show.

Social Media 120

Social Media Marketing Pinterest Media 120

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. PDF file downloads. Measurable: Assign a metric to the goal. If you really want to get buy-in from leadership and make a difference in your job. At PR 20/20, we are obsessive about measurement and performance. buttons, widgets).

Report 52

Report How To Marketing Analytics 52