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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! Tracking mentions and analyzing performance, measuring your outcomes more precisely, adjusting strategies on the go, and making informed decisions all help foster stronger relationships and cater to a chosen audience 1. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual.

Video 149
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

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#CreativePR: Tools That Give You An Edge

Marketwired

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. social shares, blog sign ups, whitepaper downloads, demo requests). But you have to know what you need before you can select the proper tool.”. TechCalendar.

Tools 125
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Solving six areas of pain for B2B CMOs: Metia insight report

Stephen Waddington

It’s based on insight gained from working with clients to generate measurable returns during 2018. You can download a copy here. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey.

B2B 60
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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

After all, as the old proverb goes: “What gets measured gets managed.”. Download your own Performance Pack here. You can download the template here. Enable Data Visualization to Empower Data Storytelling. cool templates for infographics, social media, etc). Assess What Worked (and What Didn’t) with Marketing Score.

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.