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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

The way people ask questions online is the key to finding out how your target audience think and what they want to view online. If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! What do online audiences want?

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

registrations, subscriptions and downloads) and these sessions lasted 33% longer. I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together.

Study 140
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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Product or Brand Launches Product or brand launch press releases can do wonders when trying to reach a new audience of potential customers about a new product or feature. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications.

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How to Create a Winning Content Promotion Plan

Buzzstream

A good promotion plan begins with audience research and the development of targeted messaging. Define Audience Types. There are multiple types of audiences that can potentially share your content. The linking/sharing behavior of your outreach targets. The linking/sharing behavior of your outreach targets.

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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Step 6: Define and segment audiences.

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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Here is what stands out to me as the features that help blogger outreach teams the most: Prospecting and Blog Discovery – integrates with Moz, Ahrefs With Buzzstream, you can upload your prospects or use their helpful research tool to discover blogs and blog posts that fit your target audience. Pricing: Free trial. $29/mo

Tools 71
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Here is what stands out to me as the features that help blogger outreach teams the most: Prospecting and Blog Discovery – integrates with Moz, Ahrefs With Buzzstream, you can upload your prospects or use their helpful research tool to discover blogs and blog posts that fit your target audience. Pricing: Free trial. $29/mo

Tools 71