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How to Choose a Press Release Topic for Small Businesses

PR Fuel

You might want to look at old emails and documents. The post How to Choose a Press Release Topic for Small Businesses appeared first on eReleases. Here are a few tips that can help you select the right press release topic to boost your media coverage. Consider the Last and Next Six Months. What has your company done lately?

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

Waxing UnLyrical

This document answers key questions such as: What is the background of the initiative? What is the competitive environment or business opportunity? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. How do you go about finding and defining them?

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

About half of businesses outsource some content marketing. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 50% of respondents said they outsource some aspect of content marketing. B2B content marketers serve an average of four audiences.

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We need to tell the hard truths – Ed Harrison

Ethical Voices

I like helping B2B tech companies with really arcane technology tell stories that people care about. When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. I really like telling stories.

Ethics 105
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Tech Tools We Love for Solo PR Pros

Solo PR Pro

Sweet Process allows you to document repetitive tasks so that you can see what work you can free up, eventually sharing with contractors or employees. This is the perfect tool to begin to capture your business systems. Sighted is an online invoicing tool perfect for small businesses and solopreneurs. Sweet Process.

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Pivoting to Prosperity: 5 Types of Businesses Thriving During the Pandemic

Konnect Agency

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

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What Is Crisis Management And Why Its Important?

Prohibition

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. Without a documented plan, how would you handle a crisis? You might be thinking “It’s never going to happen to my business!”, Technological breakdowns.