Document Product Launch Publicity Technology 
ImPRessions - Crenshaw Communications
OCTOBER 12, 2022
Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Today the client tells us about a new product launch scheduled for early next year.
ImPRessions - Crenshaw Communications
OCTOBER 12, 2022
Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Today the client tells us about a new product launch scheduled for early next year.
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ImPRessions - Crenshaw Communications
OCTOBER 12, 2021
To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to prep executives with a briefing document highlighting details about the interviewer, the nature of the conversation, possible questions, and recent pieces by the journalist in question. . But an interview isn’t a story until it’s posted.
Onclusive
NOVEMBER 10, 2021
Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected.
ImPRessions - Crenshaw Communications
OCTOBER 18, 2016
What does the recent Nobel Prize have to do with good public relations agency business practices? It’s easy to think that the only motivation needed to enter into a public relations agreement is proper monetary compensation. Legal agreements have governed the practice of public relations since the days of Edward Bernays.
Onclusive
MAY 24, 2017
Gaining a stronger understanding of the data science behind PRTech can show you how PR data is harnessed to help you achieve your public relations and communications goals. That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Let’s break it down.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line.
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