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5 Tips for Creating High Quality Content

The Proactive Report

This kind of content definitely rises above the flood of ‘content for content’s sake.’ This ties in with the figures from the US Financial Literacy Study. 3. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. 10X Content.

B2C 157
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What We Can Learn From PR Crises

Critical Mention

Hint: Definitely do NOT eat). The company also called in some big guns, having Patriots’ tight end Rob Gronkowski, a spokesperson for Tide, record a video for the brand’s social media channels where he talked about the dangers of eating Tide Pods. In fact, PR Disasters can happen to businesses of any size in any industry.

Crisis 68
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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. Recently I was talking with a startup founder and I was explaining how to structure interview questions for customer discovery.

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5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

I was fascinated; not by the video so much (which I agree was beautifully produced), but by the amount of conversation it generated. But with the expert videographic talent at their disposal, I have a hard time believing IC couldn’t have given a sense of history by date-stamping the different interviews and so on.

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Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

Read or view the video below to get their take on the industry. MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). Today, you see women on the field interviewing the athletes, calling the games, or even collaborating on projects with athletes.

Sports 245
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Coffee with a Journalist: Erica Sloan, Well+Good

OnePitch

She writes and edits articles about sleep, sex, astrology, travel, careers, financial wellness, and other elements of daily life that intersect with one’s well-being. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. But bleed time definitely varies. Do you file?

Travel 74
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Diagnose your unconscious bias in a bid to tackle diversity

Stephen Waddington

McKinsey research on diversity showed that gender diverse companies are 15% more likely to have financial returns above industry medians, while ethnically diverse companies are 35% more likely. This video from the Royal Society sums up the issue brilliantly. It makes business sense. Improved diversity results in more effective teams.