PR Fuel
MARCH 19, 2021
Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. It’s useful to show proof of claims, using data or statistics as evidence. Writing an Online Press Release.
Cision
JANUARY 16, 2017
One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. The key phrase is “similar businesses.”
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Sword and the Script
DECEMBER 17, 2016
However, a darker side of measurement is emerging with a glut of spam and erroneous data. Amid the epidemic of fake news, the industry can ill afford a controversy that calls into question the veracity of data. Too Focused: When Data and Tools Paralyze Sales. 3) More tools to Measure, but Less Trust in Data.
ImPRessions - Crenshaw Communications
OCTOBER 16, 2017
One way to juice a seasonal story is with interesting and quirky data to update or round it out. Fall is also a great time for clients and pundits to prognosticate on winners and losers in different genres based on data. Or, find a meaningful way for a company to get involved with Giving Tuesday or Small Business Saturday.
Rock the Status Quo
JANUARY 12, 2016
I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. A Mini Self-Case Study.
Solo PR Pro
OCTOBER 4, 2022
Managing money is an essential task in any business, and there are many great tools designed to help small businesses make it happen. But sometimes a visual asset — a photo, an illustration or an infographic — can help drive home the point. Tools to manage your finances. Tools to create compelling visuals.
Rock the Status Quo
MAY 28, 2015
You also know that most paid SEO tracking systems pull in Google Analytics data. However, it’s something most small business owners, entrepreneurs and public relations professionals don’t know, and it’s career-changing. Using twelve months of data is useful. Why pay for that!?! This is where you see it.
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