Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

NOVEMBER 24, 2014

Suppose you’re trying to formulate a 2015 SEO strategy. Vice President, Marketing Technology. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy'

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

MARCH 12, 2018

First, in any reputable SEO tool, we’ll find a list of searches by month for our brand and many variations on it: We keep a monthly log of branded non-negative searches broadly from SEO tools, to judge how effective we are at reaching the overall audience, whether or not they click on any search results. Measure What Matters.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

FEBRUARY 20, 2019

Don’t just perform traditional PR, use data-driven PR ! cta] The post How to Research Industry Trends Hassle-Free appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Lisa Zanchi. Senior Marketing Strategist.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

SEPTEMBER 12, 2017

To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Most predictive analytics software and systems are based on open-source libraries and technologies. As such, we must ensure our data is in compatible formats so that as little conversion/manipulation is required prior to import.

Analytics 92

Analytics Software Data System 92