Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Not only is it free but it gives you the flexibility and access to public postings on Facebook, Twitter, Instagram, and Reddit.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As a GACP, our goal is to advance the cause of data-driven PR with our clients and industry, to help understand the value of public relations, and to use that data to make PR as impactful as possible.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

JULY 26, 2017

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. Ideally, the right target will be willing to hear your side of the story, able to write a positive or neutral (but still accurate) story and have a platform with enough reach to influence the public narrative.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. We’ve all seen it before. ALMOST Free Exposure.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. We’ve all seen it before. ALMOST Free Exposure.

Small Business 60

Small Business Social Media Media Analytics 60