Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Shift Communications

FEBRUARY 20, 2019

Additionally, we can localize our content based on where search queries are the most popular. These are just a number of use cases for this industry and trending data. Don’t just perform traditional PR, use data-driven PR ! Lisa Zanchi. Senior Marketing Strategist.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As a GACP, our goal is to advance the cause of data-driven PR with our clients and industry, to help understand the value of public relations, and to use that data to make PR as impactful as possible.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

JULY 26, 2017

A regional business reporter at a major metro newspaper may be interested in the negative economic impact Shark Week is having on shark-owned local businesses, using G.W.’s A savvier tactic would be to target reporters or outlets who may want to write about Shark Week but don’t traditionally have an in. s vegan donut shop as a prime example.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

MAY 3, 2016

This was reinforced when we recently hosted a set of local university PR students for a half day round robin with agency leaders. Even in search, which has been around for ten years, it’s still a hard skill set to find. For the traditional enterprise, you want to start retraining your people.

Technology 60

Technology Marketing eBook Training 60