Crisis Communications Data-Driven PR Local Publicity 
Shift Communications
JULY 26, 2017
The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Shark and his vegan donuts.
Shift Communications
JULY 28, 2017
He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his few tweets and one-on-one conversations with customers aren’t doing enough to turn the tide of public opinion. quickly realizes that in order to take a bite out of the crisis, he has to swallow his pride and take ownership of the issue.
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