Shift Communications

NOVEMBER 17, 2017

The expansive variety of software and technology at our fingertips allows everyone the opportunity to turn data into valuable insight. How Does Predictive Analytics Apply to PR? A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan. Lisa Zanchi.

eBook 104

eBook Analytics Data Software 104

Shift Communications

FEBRUARY 4, 2015

Data is Just for Consumers and Science Projects, right? Data, both its growth and value to marketers and their audiences, is growing across all spectrums. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

JULY 24, 2017

bring in his PR team to practice recorded interviews. This gives him an opportunity to run through tough situations on camera and play it back instantly to find out how to better revise his responses and prepare for the next interview. We recommend G.W. Control the message.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. I’ve worked in areas such as public health research, IT, sales, marketing, and software engineering. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. I’ve worked in areas such as public health research, IT, sales, marketing, and software engineering. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

See our earlier post for more on how to make surveys work for PR. Quality data may already exist. For a mattress company, we converted NIH data on how many hours people sleep every night into a branded national index of “most sleep-deprived cities.” When all else fails, try a straw poll.

Storytelling 149

Storytelling Data Survey Financial 149