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Technology Makes Us Lazy Communicators

Waxing UnLyrical

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Insert meme of men on a train looking at newspapers here.) Guest Post by Matt LaCasse. Fair point. hours on them.

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All Hotels Need a PR Plan

5W PR

If you aren’t certain, then speak to your visitors, ask them what they loved about their stay, what they think would make it better, and ultimately, ask them to write a quick paragraph about your place. Have free drop-off and pick-up service to a nearby amusement park or other activity. Do something special after they leave.

Hotels 74
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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits.

Media 74
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Behind the Headlines With Brandon Puttbrese

Cision

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. For many companies, their social media presence also doubles as customer service.

Crisis 0
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Will PR Automation Put You Out of a Job?

Bad Pitch Blog

It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. But you should know that people are composing auto complete song lyrics and getting robots to write fiction. In another example, the AP uses a tool called Wordsmith to help fill their pages.

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. PR’s Value in Revenue Creation.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.