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2023 omnichannel customer service overview: Product knowledge up, personalization down

Agility PR Solutions

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

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Managing the Aftermath of a Digital PR Crisis

5W PR

Once the brand has proactively taken a leadership role in the mitigation of the crisis, decision makers should determine what measures could be taken to prevent similar crises in the future. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

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How to Engineer the Perfect PR Metric

Cision

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Superior Customer Support — Deliver exceptional social customer service.

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Want to Build Trust Online? Don’t Neglect Customer Reviews.

Rock the Status Quo

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. Customer service or sales? Read more ).

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

In gaming, Snapchat is looked at as a fad, where retail has embraced it. As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured.