PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

MAY 23, 2023

As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Trend 1: Inside Out Communications. Media relations is a conundrum. They have more momentum.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Trend 1: Inside Out Communications. Media relations is a conundrum. They have more momentum.

Industry 40

Industry Trends Customer Service Internal 40

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. Within seconds, you have a high-quality draft.

Communications 40

Communications Marketing Technology Data 40

Barokas

FEBRUARY 5, 2019

Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. Further, juggling projects across a broad range of freelancers (getting them up to speed, connecting them with internal experts, shuffling invoices, etc.) Something is at stake. There’s friction.

How To 60

How To Marketing Resources Journalism 60

5W PR

APRIL 9, 2024

This team should include representatives from various departments such as PR, legal, engineering, and customer service. Regularly revisit and revise it to reflect changes in the business, industry trends, or upcoming threats. Equipping the internal team with the know-how and skills to execute it effectively is equally important.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

JANUARY 7, 2022

The plan should also include internal and external stakeholders. Was the social media reaction worse than you expected? Communication includes issuing statements, answering questions, distributing press releases and tracking media coverage about your company. Having strong media relations skills.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Reports and occasional videos of angry Keurig owners smashing their appliances appeared on Twitter, and #boycottkeurig swiftly rose to the top of Twitter trending topics. The key to weathering a media storm in most cases lies in adopting a position and sticking to it. What’s a brand to do? Have a clear advertising policy.

Brand 136

Brand Branding Advertising Advertising 136

Polaris

SEPTEMBER 4, 2014

PR is more than just media relations. One of the key fundamentals that do-it-yourselfers fail to understand is that public relations is more than just media coverage or publicity. Media relations is time consuming. The decision to handle public relations yourself is penny wise but pound foolish.

Publicity 100

Publicity Interviews Reputation Construction 100

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. ” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. ” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Stuart Bruce

OCTOBER 30, 2014

Low cost smart Android and Windows smartphones are accelerating this trend as many emerging economies move straight from low levels of internet access to fast 4G networks without ever developing widespread fixed line broadband. The instant reaction from customers was at odds with the expert opinion from journalists and pressure groups.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Marketing Podcast. Inside Social Media. Want to get on the show? Tweet me your question with #AskGaryVee!

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 5 Listening to conversations.

Publicity 164

Publicity Ethics Data Community 164

PRSay

MAY 18, 2016

Journalists and reporters crave data that they can use to report on your industry or trends at large. According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Conclusion.

Data 106

Data Meeting Measurement Guidelines 106