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Infographic: The Perennial Customer Revolution

Sword and the Script

It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customer service. Good customer service isn’t the rule, it’s an exception. Voice of Customer.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

For many of our clients we field quarterly surveys designed to generate relevant news or insights. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Surveys are the data gift that keep giving.

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Examples of assets include data, infographics, and videos, among others. Key Takeaways for Reports When announcing the results of a new report or survey, you want to point out the most insightful key takeaways, along with a brief analysis of the findings. Although assets aren’t always available, they can make a significant impact.

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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. By contrast “legal services” post an average of 173 times per month and earn 151 interactions, according to the study. 2) For Business, it Pays to Tweet Back.