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Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. and has a margin of error of 3%.

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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Perform surveys, polls, interviews, and other activities to gather opinions. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. Accessibility is fundamental to customer satisfaction and retention. Regularly check your direct messages/inbox.

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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles.

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The 2019 CIPR State of the Profession survey reported that around a quarter of PR practitioners have taken sickness absence from work on the grounds of stress, anxiety or depression. Representing the public that we serve 4. What we do 5.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. I’ve done two surveys of my own on this question of the general public and of professional communicators.

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A New Approach to New Year’s Resolutions

Barokas

This realization first hit me in my personal life, when I recognized that while I want to instill a strong sense of ambition and work ethic in my children, I don’t want to burden them with the feeling that they must be in a state of perpetual change to be successful. Publish at least one results-heavy customer case study per quarter.