Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. and has a margin of error of 3%.

Brand 108

Brand Branding Survey Customer Service 108

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. If you work in issues and crisis it can be especially acute. Purpose unifies management, employees, and communities. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change.

Government 103

Government Education Print Ethics 103

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” Agreed wholeheartedly!

Education 150

Education Training Course Social Media 150

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105