Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. Two years ago, the JOTW comms survey put this question to communicators.

Interviews 106

Interviews Publicity Technology Social Media 106

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 15) Ethics in PR revisited. 16) Customer-centric companies win.

Social Media 98

Social Media Marketing Media Creativity 98

Contently - Strategy

FEBRUARY 1, 2019

On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades. As these kids grow older, they’ll be less hesitant than previous generations to enjoy branded content, and your brand can lead the movement to sell to this demo ethically. Gen Z splits identities across platforms.

YouTube 112

YouTube Instagram Ethics Film 112