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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 85
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A Crisis Playbook for the Academy Awards

PRSay

In other words: saving the Oscars is a spur-of-the-moment operation for PwC and the Academy, and the event badly needs a crisis playbook. Aside from presenter errors, a lot can go wrong on live television. Mikolich is the founder of npm | pr and was the 2016 chair of PRSA’s Entertainment and Sports Professional Interest Section.

Crisis 119
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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

In sports, on the playing field, and in sports PR, we aim to always be prepared for anything that comes our way and to “expect the unexpected,” but can we really ever expect to lose a young athlete with one of the brightest careers and futures ahead of him like we did with Fernandez?

Sports 60
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Publicly Responding to Revisionist History About You

Reputation Specialist Michael Toebe

Sports talk personality Skip Bayless. Skip Bayless, the well-known sports talk personality, was unhappy about something a fellow sports talk giant, Stephen A. Skip Bayless, the well-known sports talk personality, was unhappy about something a fellow sports talk giant, Stephen A. Smith, said about him.

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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. Basketball fans protested at preseason games.

Corporate 100
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Back to School Media Pitches

PR for Anyone

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. All kinds of things you’ve got sports starting. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today. and you have all ages here.

Pitching 130
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How COVID-19 will impact PR practice and skills

Stephen Waddington

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Radio, television and streaming are also holding up or growing.

Crisis 151