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How to prepare for a PR crisis

Onclusive

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

Crisis 195
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40
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Five Steps to Manage Client-Agency Relationships

Landis PR

Use the technology we all have access to. Email brianne@landispr.com Technology Public Relations The post Five Steps to Manage Client-Agency Relationships appeared first on Landis PR. Don’t email to death I hate instant messaging (there I said it – sorry Slack and Teams and whatever) but the functionality is priceless.

Agency 64
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” via Dave Kerpen & Inc “…a rising need in technology capabilities among PR and comms practitioners, beyond the traditional media database.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. However, we can be the change in our classroom.

Education 150
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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.

Ethics 97
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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States.

Corporate 100