Landis PR

FEBRUARY 20, 2024

Mobile health services provide a safety net, especially for preventative care, by meeting patients where they are – saving the time and expense of traveling to a provider. This is particularly important for under resourced school districts and populations that are underrepresented in the STEM workforce.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Earned media is the lifeblood of media relations, a core component of public relations. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Reputation Us

SEPTEMBER 25, 2019

This includes looking at how your reputation is comprised from the value of your products, services, staff and member services, including connection points like your website, branches or mobile apps. Relying on a disastrous issue to expose a vulnerability is the best way to have the situation hit negatively with the media.

Reputation 60

Reputation Publicity Crisis Media 60

Sword and the Script

JUNE 4, 2016

To that end quality content is the theme for this week’s Unscripted Marketing links – where people read it, how sales people can use it and why it’s a foundation for a crisis communication platform. Most PR firms are good at either media relations or content marketing, but rarely both. How do you define quality content?

Crisis 60

Crisis Marketing Crisis Communications Content Marketing 60

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. As the CityAM piece mentions, Google increasingly looks at relevant backlinks, as well as social ‘signals’ to provide results which are specifically relevant in time.

SEO 76

SEO Engineering Google Content Marketing 76

Bad Pitch Blog

MARCH 18, 2014

>>> From: DUDE Date: Fri, Mar 14, 2014 at 2:06 PM Subject: COMPANY Revamps Its Website to Facilitate Mobile and Tablet Users COMPANY , one of the leading SERVICE companies, has just launched a new, completely responsive website for its users, a first for any THIS TYPE OF service.

Web 67

Web Mobile Pitching Crisis Communications 67

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. As the CityAM piece mentions, Google increasingly looks at relevant backlinks, as well as social ‘signals’ to provide results which are specifically relevant in time.

SEO 66

SEO Engineering Google Content Marketing 66

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

JUNE 13, 2023

Ensure visitors have an enjoyable experience by ensuring the site is accessible , user-friendly, and responsive across all devices, including mobile ones, while also visually captivating — this can go a long way into attracting new customers too! Start by optimizing your website and establishing a robust digital presence!

Analytics 40

Analytics Content Marketing Measurement Advertising 40