article thumbnail

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

Deirdre Breakenridge

I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. Watch a video summary of this article on the CommunicationsMatch YouTube Channel.

article thumbnail

Warren Buffet Underscores the Value of Reputation

Sword and the Script

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. If you enjoyed this post you might also like: What If Warren Buffett had a YouTube Channel?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

article thumbnail

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

A new era of crisis communication is upon us. The PESO Model and a Data-Driven Approach to Communications. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. “If something is a problem internally, then it could explode externally,” said Emerick.

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

article thumbnail

The Present & Future Tech Trends PRs Should Prepare For

Cision

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. Prepared for a brand crisis? Click here for your free crisis communication tip sheet!

Trends 120
article thumbnail

Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

Interestingly, the tools for managing and measuring PR and SEO. Sizing up or prioritizing responses in crisis communications. The company makes its pricing plans publicly available, offers a 14-day free trial, and you can learn more about the company on its blog , Twitter , Facebook and YouTube.

SEO 65