Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model
PRSay
OCTOBER 25, 2017
A new era of crisis communication is upon us. The PESO Model and a Data-Driven Approach to Communications. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. “If something is a problem internally, then it could explode externally,” said Emerick.
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