Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

PR Fuel

MAY 31, 2022

Include contact information, whether an email address or mobile phone number. Before a crisis occurs, invite the media to your business. It’s best to coordinate a visit with a national story so that a local outlet can give it a local perspective. Include the time, place, and details of what happened.

Crisis Management 84

Crisis Management Crisis Local System 84

Presspage

SEPTEMBER 18, 2017

Most of the traffic coming from mobile devices by means of social channels. A social newsroom can play a key role in coherent and effective emergency communications. Additionally, the destination link should take readers to a platform agnostic page that renders well on mobile devices, (desktop) computers, and in all major browsers.

Social Media 122

Social Media Communications Crisis Media 122

Cision

JANUARY 19, 2016

In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? In mid-June, media coverage focused on a map revolving around one city: Oak Island.

Crisis 120

Crisis Tourism Local Crisis Management 120

Reputation Us

SEPTEMBER 25, 2019

This includes looking at how your reputation is comprised from the value of your products, services, staff and member services, including connection points like your website, branches or mobile apps. Follow Your Crisis Communications Plan. Keep in mind that a crisis is not the first time you want to talk with the media.

Reputation 60

Reputation Publicity Crisis Media 60

PRSay

OCTOBER 25, 2017

She also believes that one of the best ways to reach rural Americans is in their community. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Companies should have strong pre-crisis and crisis plans in place. Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

Beyond PR

SEPTEMBER 7, 2016

Peter says putting together a crisis communications plan is not optional. In that case, think of your crisis communications plan as a guide, but don’t be afraid to go off-plan. Your communication may be perfect for a local audience, but how will it be taken globally? Prepare in advance. Act on opportunities.

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We had 2,000 patient units, 50 mobile bathrooms and showers, a pharmacy, a nurses’ station and a doctors’ station.

Crisis 87

Crisis Employee Trade Shows Local 87

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Start by optimizing your website and establishing a robust digital presence!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. This period corresponded with the rise of mobile networks and devices. You’re likely to be reading this on a mobile phone or you’ll have one within reach. The three other areas are clean growth, the future of mobility and the ageing society.

Government 103

Government Education Print Ethics 103