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PART 3: The VALUE of Reputation. The Social Influencers.

Reputation Us

This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. To review Part One of our “Value of Reputation Management” series, highlighting the financial implications of managing your reputation, click here.

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Public Relations Objectives

Doctor Spin

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661.

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Welcome Kevin Gaboury: LTPR’s New Intern

Reputation Us

Kevin will support us with our public relations efforts as he finishes up his master’s degree in strategic communication at the University of Oregon School of Journalism and Communication. […]. The post Welcome Kevin Gaboury: LTPR’s New Intern appeared first on LTPR.

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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Behind the Headlines with Yvonne Lorie

Cision

For example, bicultural Hispanics that may prefer English would likely choose Spanish-language when relating to certain topics such as financial services, depending of course on age and other variables. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

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“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. So let’s call it like it is!