Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications 64

Communications Conference Policies Internal 64

Burrelles Fresh Ideas

JANUARY 2, 2024

SELECTED PR SEO-RELATED CONTENT: 6 Digital PR Strategies to Improve Your SEO 8 Tips to Optimize Content Writing for People and Search Engines Public Relations (PR) Guide to Using SEO: Best Practices, Benefits, & More The post Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization first appeared on Burrelles.

SEO 85

SEO Mobile Engineering Ethics 85

Landis PR

OCTOBER 11, 2023

Here are the topics we’ll be covering: CLIMATE CHANGE How can communications help solve climate change AI What are the latest developments and the future of generative AI, how it will affect the communications industry, the need for transparency and policies, how the communications industry can be the validators of truth and strategically guide the (..)

Communications 52

Communications Conference Policies Internal 52

Landis PR

JANUARY 3, 2024

2023 Hollywood Strikes By Makenzi Jordan Rodriguez Photo courtesy of Pixabay We talk a lot about artificial intelligence (AI) in public relations and what this means for our industry and others in media. In early November 2023, Hollywood faced new challenges as AI threatened writers and actors alike.

Transportation 59

Transportation Film Television Education 59

Landis PR

DECEMBER 18, 2023

Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. Sometimes all it takes is adding one task to your team’s workflow. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context.

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

JANUARY 21, 2017

In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. Looking for a digital PR firm that knows how to measure? Give our services a try.

Social Media 60

Social Media Crisis Marketing Media 60

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Landis PR

JULY 10, 2023

While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in the communications industry must remain ever diligent. And when you add politics to the mix, it’s like throwing oil on the slope, too. Let’s call it what it is – fake news.

Journalism 52

Journalism Training Consumer Tools 52

Doctor Spin

MAY 21, 2023

A PR agency brings an outside perspective to your business. They can provide fresh ideas, unbiased advice, and insights based on their experience with many other clients and industries. A PR agency with established relationships with media outlets, influencers , and key stakeholders. Digital PR. Marketing PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Landis PR

DECEMBER 11, 2023

A well-executed PR campaign can increase visibility and position your company as a leader in your industry, supporting your growth ambitions. That relationship will also greatly help if your company finds itself in a crisis communication situation in the future.

Strategy 59

Strategy Company Communications Construction 59

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40