5W PR

AUGUST 29, 2018

So, while we may be willing to give these brands some latitude, we definitely don’t want to repeat their mistakes. The accident despoiled Gulf beaches from Florida to Texas and created a massive – and expensive – PR crisis for the international oil company. Equifax Waits Too Long. BP Learns the Past Doesn’t Always Die.

Crisis 88

Crisis Data Consumer Agency 88

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. My choice would definitely be Serena Williams. Yes, I’m the worst.

Sports 113

Sports Retail Local Report 113

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Mindful Marketing

FEBRUARY 15, 2017

And it is, but it definitely comes at a cost. That being said, be sure you have someone internally who is able to manage the consultant, or that the consultant is very ingrained in your business – almost treating them as an employee of the company. Crisis communications? But where does PR land in this mix?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

PR in High Definition

FEBRUARY 23, 2021

Remember, it’s not just the media we have to be prepared for. The drama with KPMG stemmed from an internal discussion at a town hall, Uber’s issues arose from a leaked conversation with an employee and countless figureheads have been cancelled on social media for speaking out of turn. Staying calm in a crisis.

Crisis 71

Crisis Communications Reputation Training 71

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference.

Conference 210

Conference Content Marketing Marketing Education 210

PR Matters

APRIL 21, 2016

Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. Guiding HR and Internal Comms on steps and actions for company-wide communications activities. Advising management.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. Guiding HR and Internal Comms on steps and actions for company-wide communications activities. Advising management.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Sword and the Script

JUNE 4, 2016

Meanwhile, the piece that is written hurriedly, and on a whim, gets shared over and over in social media. Here’s my definition: quality content is of clear utility for your intended audience. Most PR firms are good at either media relations or content marketing, but rarely both. How can we define quality content?

Crisis 60

Crisis Marketing Crisis Communications Content Marketing 60