Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. With this past week focusing (at least for me) on sharing the trials and tribulations of PR, here are seven posts that I wanted to share with you. Like the Mystery Wagon, or the A-Team van?

Facebook 57

Facebook Measurement Twitter Social Media 57

ImPRessions - Crenshaw Communications

APRIL 5, 2017

With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially. Big PR Results Start Small, Scale with Technology. The takeaway for PR is twofold.

Trends 149

Trends Fashion Video YouTube 149

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

APRIL 25, 2017

A sound PR principle is to build good will far in advance. Certainly, there are more traditional PR methods that could be used – an online press release or even contributed content could work. The point is more than ever, PR and content need each other and ideally, you’ll use a mix of owned, shared and earned media.

Trade Shows 85

Trade Shows B2B Conference Marketing 85

Sword and the Script

MARCH 5, 2019

In reviewing the study through lenses of B2B marketing and PR that I wear, I was left with these takeaways, that I offer for your consideration. Digital or social media teams: 28%. PR and communications are pretty closely related, though communications is the broader category. Communications: 16%. Other: 11%. Other: 11%.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

NOVEMBER 29, 2010

Image: Esparta Palma via Flickr , Creative Commons The big thing I get from the film (aside from the drama) is that, like a romantic comedy, the players emerged from that experience much stronger, closer and wiser. Consider this: instead of allowing the ‘leader’ role to define you, why not lead with your team?

Film 70

Film Measurement Leadership Twitter 70

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. In the shift to data driven programmes there’s a danger that we lose sight of creativity. 11 Leadership becomes social. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164