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Future of PR: 2020 edition

Stephen Waddington

has been exploring in her work on women in journalism. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries.

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. As it is on the web, our paths have crisscrossed occasionally over the years. Yet, Erik’s perspective isn’t only limited to journalism. Another constant is the number of times creative gets uselessly shredded by clients trying to prove something. Far harder.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Is your PR agency bring creative ideas to the table? If not, give our services a try.

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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

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Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. 88 percent value creativity and craft in content creation. According to Search Engine Journal, SEO leads have a 14.6

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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. I seem to remember having both print and broadcast media in attendance. That’s not a creative illustration, that’s the real! 3) Snakes do Drive Time Radio.

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Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. Several years have now passed since the birth of Web 2.0