JCPenney revives its print catalog

PR Daily

You may want to stop the death knell for printed content. Case in point: JCPenney, which has seen its share of financial woes in the past few years, is cranking up the printing presses and putting out a catalog for the first time in five years.

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Journalism and News Trends for PR Pros


The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

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24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon. brand journalism.

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What a Pulitzer winner leaving journalism over money means for PR

PR Daily

If you’ve ever worked as a print journalist of any sort, the Pulitzer Prize has likely crossed your mind in some capacity. First at small-town newspapers, and then at the Chicago Sun-Times as a Web editor, blogger and occasional reporter.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

Print outlets have been dying, okay let''s call it changing, for a while. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. Let''s all learn from print''s fall from grace.

Newspapers Getting Their Game On

Flatiron Communications

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. Lost in Oculus at Web Summit.

Pew Study Finds Americans Still Prefer Watching to Reading the News


Overall, 34 percent of Americans now obtain their news from the web, marking a 6 percent increase from 2016. Among news-readers, more than three-fourths of respondents aged 18 to 49 prefer the web. he holds a bachelor’s degree in journalism and English from the University of Maryland.

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Has the Digital Age Affected the Impartiality of the Press?


Want to see how journalism is changing? Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values.

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. This program does for podcasts, what native ads have done for online print. by Frank Strong.

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9 Media Relations Tips for 2016


If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. According to the Cision report, 92% of media organizations have adopted mobile-compatible Web design (or are actively-working on one).

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. As it is on the web, our paths have crisscrossed occasionally over the years. Yet, Erik’s perspective isn’t only limited to journalism. Know a PR, marketing or sales leader with compelling ideas fit for print?

The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

My degree and early work was in broadcast journalism. But some ads still get shared all over the web’isphere because they said or showed something unique. Know a PR, marketing or sales leader with compelling ideas fit for print? PR blended media dynamic web Off Script

Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things.

NYT ends internal pitching for front page

PR Daily

Perhaps signifying another ring in old-school journalism’s death knell, The New York Times will no longer use its method of “pitching” front-page stories. The paper making digital real estate a priority over print placement may have an impact on how PR pros should pitch in the future.

Digital Video Or Die

Flatiron Communications

At a recent Publicity Club of New York luncheon , Recode’s Peter Kafka , one of the more astute chroniclers of all things media, told the sold-out audience of 130 publicists that a print-only media story no longer has the market-moving punch it once enjoyed.

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15 ways to doom your pitch and tick off journalists

PR Daily

Better yet, instead of annoying your colleagues with boring, mindless slop-copy (not to be confused with Sopchoppy, Florida, worm gruntin’ capital of the world ), why not try telling more robust, vivid and emotional stories through a brand journalism approach?

AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it.

A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

There has also been a massive change in the influence of web-based outlets. They wanted print coverage and would regularly frame and display significant coverage. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today.

9 Media Relations Tips for 2016


If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. According to the Cision report, 92% of media organizations have adopted mobile-compatible Web design (or are actively-working on one).

LTPR Welcomes Nicolas Capistrano as Summer Intern

Reputation Us

He supported the PR team through media relations and content development for the web, social and print. PORTLAND, Ore., August 1, 2016 – LT Public Relations , a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern.

One Action That Will Make Anyone in the Communications Business Smarter

Ishmael's Corner

You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. I find the channel on Web Design particularly useful with articles like “A Journey Through Beautiful Typography in Web Design.”.

Future of PR: 2020 edition

Stephen Waddington

has been exploring in her work on women in journalism. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.

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What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

In the B2B PR realm, larger publications can pick up trade journal placements, which carry a lot of clout. The story can be pitched targeting media in another vertical, or the agency may approach a broadcast outlet in the wake of a print story.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Follow her for a fantastic collection of industry articles from around the web. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.” In the PR world, connections are crucial.

The Marketing Value of Twitter Centers on Earned Media

Sword and the Script

In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this : …Twitter has made the case that there is a large audience of people who see its content around the Web, but who aren’t actually registered to use the social media service.

What PR professionals can learn from the New York Times’ transformations

Media Bullseye

Among the transformations they’ve introduced in recent years are a paywall model for digital news, revamped approaches to advertising, and strategies that balance the needs and roles of journalism, product, advertising, and subscription departments.

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Gawker hashes out unionization effort in public

PR Daily

Unions might once again become in vogue in journalism. Content creators on the web have the same trait. Gawker’s senior writer, Hamilton Nolan, wrote a piece Thursday titled, “ Why we’ve decided to organize.”

30 jobs in the PR and marketing world

PR Daily

Well-written copy is an important element of successful PR efforts, especially with a continuing emphasis on brand journalism and content marketing. Communications professionals who can write well stand a higher chance to see their stories in print.

Why getting links in articles still matters

PR Daily

Coverage in a print publication used to be the ultimate in PR placements. It’s not surprising given how unlikely it is that a reader of any given print publication might be in the market for your organization’s products and services at that exact moment.

Pubs Converting Contributed Articles to Native Ads is Another Reason to Build Your Own Audience

Sword and the Script

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Storytelling, PR, and Measurement

Waxing UnLyrical

I think of printed content (published, web, social, etc.) This article from 1963 by Sylvia Porter , in the Meriden Journal , carries the subheading “Policing Public Relations.”

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. People who are trained in journalism. Now, I know the print newspaper has its downsides.

5 PR truths in the 'age of unicorns'

PR Daily

Today, it’s smartphones and cloud; the ubiquity of wireless Internet access and cheap Web infrastructure combined with a computer in every pocket. In 1998, many reporters were still on weekly reporting schedules, and companies cared about being featured in print more than online.

How The Washington Post Shifted Gears


How have traditionally print newspapers made sense of the changing media landscape? What we do from a digital media perspective is engage audiences from around the Web. We’ve maintained our capacity to deliver quality journalism, reached a whole new audience and dominate in digital.”

6 ways to get press coverage for your startup

PR Daily

RELATED: Learn how to tell compelling stories with this brand journalism guide. ]. Unlike print journalists, startup reporters prefer conversations rather than press releases. Make sure those images are web resolution; now is not the time for monster-sized full-res images.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

It could be used for customer service, sure, but how about journalism? Then, it shows up in the print issue the next morning?

5 steps to hiring an ‘editor in chief’ for your content

PR Daily

As traditional journalism jobs dry up, analogous positions in content marketing seem to be growing on trees. That doesn’t mean it’s easy to find a talented and capable editor in chief who can power your product with compelling, best-in-class copy.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

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